Okendo vs Smile.io: Which Should You Choose in 2026?
Choosing between Okendo and Smile.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Okendo
Turn shoppers into Superfans with a comprehensive customer marketing platform for Shopify brands.
Best for you if:
- • You need survey tools features specifically
- • Comprehensive customer marketing platform for Shopify brands.
- • Offers reviews, loyalty, quizzes, referrals, and surveys to boost LTV.
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • You want the higher-rated option (7.9/10 vs 7.3/10)
- • You need marketing automation features specifically
- • Builds and manages customer loyalty programs for Shopify brands.
- • Increases repeat purchases and customer lifetime value (CLV).
| At a Glance |  Okendo |  Smile.io |
|---|---|---|
Price | Paid | Paid |
Best For | Survey Tools | Marketing Automation |
Rating | 73/100 | 79/100 |
| Feature | Okendo | Smile.io |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 73 | 79 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Survey ToolsReferral Marketing | Marketing AutomationE-commerce Platforms |
How Okendo and Smile.io Compare
Okendo
Turn shoppers into Superfans with a comprehensive customer marketing platform for Shopify brands.
Paid · 73/100 score
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Paid · 79/100 score
Okendo is a survey tools tool. Smile.io is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Smile.io
Want the highest-rated option?
Okendo: 73/100. Smile.io: 79/100.
Go with: Smile.io
Value user reviews?
Neither has user reviews yet.
Go with: Smile.io
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Okendo is a survey tools tool. Smile.io is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Smile.io scores higher: 79/100 vs 73/100.
Key Takeaways
Smile.io
- Higher score: 79/100 vs 73
- Our pick for this comparison
Okendo
- Better fit for survey tools
The Bottom Line
Smile.io (79/100) is our pick.
Frequently Asked Questions
Is Okendo or Smile.io better?
Smile.io scores 79/100 in our evaluation. Both are paid.
What are Okendo and Smile.io used for?
Okendo: Turn shoppers into Superfans with a comprehensive customer marketing platform for Shopify brands.. Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value..
What does Okendo cost vs Smile.io?
Okendo is a paid tool. Smile.io is a paid tool. Visit their websites for detailed pricing.