Omnisend vs Mailerlite: Which Should You Choose in 2026?
Choosing between Omnisend and Mailerlite comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Omnisend
E-commerce email marketing
Best for you if:
- • Omnisend is an e-commerce marketing automation platform
- • It provides email, SMS, and push notification campaigns for online stores
Mailerlite
Email marketing made simple
Best for you if:
- • MailerLite is an email marketing platform for small businesses and creators
- • It provides email campaigns, automation, and landing pages with simplicity
| At a Glance |  Omnisend |  Mailerlite |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 74/100 | 74/100 |
| Feature | Omnisend | Mailerlite |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 74 | 74 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Omnisend and Mailerlite Compare
Omnisend
E-commerce email marketing
Free tier available · 74/100 score
Mailerlite
Email marketing made simple
Free tier available · 74/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Omnisend
Want the highest-rated option?
Omnisend: 74/100. Mailerlite: 74/100.
Go with: Omnisend
Value user reviews?
Neither has user reviews yet.
Go with: Omnisend
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Both score 74/100.
Key Takeaways
Omnisend
- Free tier available
- Our pick for this comparison
Mailerlite
The Bottom Line
Omnisend (74/100) is our pick.
Frequently Asked Questions
Is Omnisend or Mailerlite better?
Omnisend scores 74/100 in our evaluation. Both are freemium.
What are Omnisend and Mailerlite used for?
Omnisend: E-commerce email marketing. Mailerlite: Email marketing made simple.
What does Omnisend cost vs Mailerlite?
Omnisend is freemium (free tier + paid plans). Mailerlite is freemium (free tier + paid plans). Visit their websites for detailed pricing.