Optimizely vs Convert: Which Should You Choose in 2026?
Choosing between Optimizely and Convert comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Optimizely
Digital experience optimization platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.0/10)
- • You need web analytics features specifically
- • A/B testing platform for teams
- • Feature flags control rollouts
Convert
A/B testing and conversion optimization platform
Best for you if:
- • You need marketing automation features specifically
- • Convert is an A/B testing platform focused on privacy-compliant experimentation
- • It enables website optimization with flicker-free testing and GDPR-compliant analytics
| At a Glance |  Optimizely |  Convert |
|---|---|---|
Price | Paid | Paid |
Best For | Web Analytics | Marketing Automation |
Rating | 88/100 | 80/100 |
| Feature | Optimizely | Convert |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 88 | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsA/B Testing | Marketing AutomationWeb Analytics |
How Optimizely and Convert Compare
Optimizely
Digital experience optimization platform
Paid · 88/100 score
Convert
A/B testing and conversion optimization platform
Paid · 80/100 score
Optimizely is a web analytics tool. Convert is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Optimizely
Want the highest-rated option?
Optimizely: 88/100. Convert: 80/100.
Go with: Optimizely
Value user reviews?
Neither has user reviews yet.
Go with: Optimizely
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Optimizely is a web analytics tool. Convert is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Optimizely scores higher: 88/100 vs 80/100.
Key Takeaways
Optimizely
- Higher score: 88/100 vs 80
- Our pick for this comparison
Convert
- Better fit for marketing automation
The Bottom Line
Optimizely (88/100) is our pick.
Frequently Asked Questions
Is Optimizely or Convert better?
Optimizely scores 88/100 in our evaluation. Both are paid.
What are Optimizely and Convert used for?
Optimizely: Digital experience optimization platform. Convert: A/B testing and conversion optimization platform.
What does Optimizely cost vs Convert?
Optimizely is a paid tool. Convert is a paid tool. Visit their websites for detailed pricing.