Ory vs Magic: Which Should You Choose in 2026?
Choosing between Ory and Magic comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Ory
Open-source identity infrastructure
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.0/10)
Magic
Passwordless authentication SDK
Best for you if:
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Security | Security |
Rating | 86/100 | 80/100 |
| Feature | Ory | Magic |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 86 | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Security | Security |
Understanding the Differences
Both Ory and Magic solve similar problems, but they approach them differently.Ory positions itself as "open-source identity infrastructure" while Magicfocuses on "passwordless authentication sdk". These differences matter depending on what you're trying to accomplish.
When to Choose Ory
Ory makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 86/100, it's our top pick in this comparison.
When to Choose Magic
Magic is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Ory lets you get started without pulling out your credit card.
We'd pick: Ory
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Ory handles scale better in our testing.
We'd pick: Ory
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Ory
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Ory, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Ory higher (86/100). But the community has upvoted Magic more (0 votes). Pick your source of truth.
Key Takeaways
What Ory Does Better
- Higher overall score (86/100)
- Our recommendation for most use cases
Consider Magic If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Ory (86/100). But the honest answer is that "better" depends on your situation. Ory scores higher in our analysis, but Magic might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Ory or Magic better?
Based on our analysis, Ory scores higher with 86/100. Ory isfreemium while Magic is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Ory to Magic easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Ory and Magic offer free trials?
Most software in this category offers free trials or free tiers. Ory is freemium with a free tier.Magic is freemium with a free tier. Visit their websites for current trial offers.