Owner.com vs Smile.io: Which Should You Choose in 2026?
Choosing between Owner.com and Smile.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Owner.com
Boost direct online sales and customer loyalty for restaurants with an all-in-one platform.
Best for you if:
- • Provides a branded website, online ordering, and mobile app for restaurants.
- • Increases direct online sales and customer retention through loyalty programs and marketing automation.
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • You want the higher-rated option (7.9/10 vs 0.0/10)
- • Builds and manages customer loyalty programs for Shopify brands.
- • Increases repeat purchases and customer lifetime value (CLV).
| At a Glance |  Owner.com |  Smile.io |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | —/100 | 79/100 |
| Feature | Owner.com | Smile.io |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 79 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationOnline Ordering | Marketing AutomationE-commerce Platforms |
How Owner.com and Smile.io Compare
Owner.com
Boost direct online sales and customer loyalty for restaurants with an all-in-one platform.
Paid
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Paid · 79/100 score
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Smile.io
Want the highest-rated option?
Smile.io scores 79/100. Owner.com is unrated.
Go with: Smile.io
Value user reviews?
Neither has user reviews yet.
Go with: Smile.io
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Smile.io
- Higher score: 79/100 vs unrated
- Our pick for this comparison
Owner.com
The Bottom Line
Smile.io (79/100) is our pick.
Frequently Asked Questions
Is Owner.com or Smile.io better?
Smile.io scores 79/100 in our evaluation. Both are paid.
What are Owner.com and Smile.io used for?
Owner.com: Boost direct online sales and customer loyalty for restaurants with an all-in-one platform.. Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value..
What does Owner.com cost vs Smile.io?
Owner.com is a paid tool. Smile.io is a paid tool. Visit their websites for detailed pricing.