Pipedrive vs Zoho CRM: Which Should You Choose in 2026?
Choosing between Pipedrive and Zoho CRM comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Pipedrive
Sales CRM for small teams
Best for you if:
- • You need market intelligence features specifically
- • Sales-focused CRM for small teams
- • Visual pipeline management
Zoho CRM
CRM for sales and marketing teams
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.5/10)
- • You want to try before committing
- • You need marketing automation features specifically
- • Zoho CRM is a sales CRM platform for managing customer relationships
- • It provides lead management, automation, and analytics
| At a Glance |  Pipedrive |  Zoho CRM |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Market Intelligence | Marketing Automation |
Rating | 85/100 | 86/100 |
| Feature | Pipedrive | Zoho CRM |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 85 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceCRM | Marketing AutomationCRM |
How Pipedrive and Zoho CRM Compare
Pipedrive
Sales CRM for small teams
Paid · 85/100 score
Zoho CRM
CRM for sales and marketing teams
Free tier available · 86/100 score
Pipedrive is a market intelligence tool. Zoho CRM is in marketing automation.
Who Should Use What?
On a budget?
Zoho CRM has a free tier. Pipedrive is paid only.
Go with: Zoho CRM
Want the highest-rated option?
Pipedrive: 85/100. Zoho CRM: 86/100.
Go with: Zoho CRM
Value user reviews?
Neither has user reviews yet.
Go with: Zoho CRM
3 Questions to Help You Decide
What's your budget?
Pipedrive is paid. Zoho CRM is freemium. Zoho CRM lets you start free.
What's your use case?
Pipedrive is a market intelligence tool. Zoho CRM is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Zoho CRM scores higher: 86/100 vs 85/100.
Key Takeaways
Zoho CRM
- Higher score: 86/100 vs 85
- Free tier available
- Our pick for this comparison
Pipedrive
- Better fit for market intelligence
The Bottom Line
Zoho CRM (86/100) is our pick.
Frequently Asked Questions
Is Pipedrive or Zoho CRM better?
Zoho CRM scores 86/100 in our evaluation. Pipedrive is paid and Zoho CRM is freemium.
What are Pipedrive and Zoho CRM used for?
Pipedrive: Sales CRM for small teams. Zoho CRM: CRM for sales and marketing teams.
What does Pipedrive cost vs Zoho CRM?
Pipedrive is a paid tool. Zoho CRM is freemium (free tier + paid plans). Visit their websites for detailed pricing.