Postmark vs Loops: Which Should You Choose in 2026?
Choosing between Postmark and Loops comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Postmark
Transactional email with high deliverability
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.4/10)
Loops
Email marketing for modern SaaS
Best for you if:
- • You want to try before committing
| At a Glance | ||
|---|---|---|
Price | Paid | Free + Paid |
Best For | ||
Rating | 86/100 | 84/100 |
| Feature | Postmark | Loops |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 86 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email | Email |
Understanding the Differences
Both Postmark and Loops solve similar problems, but they approach them differently.Postmark positions itself as "transactional email with high deliverability" while Loopsfocuses on "email marketing for modern saas". These differences matter depending on what you're trying to accomplish.
When to Choose Postmark
Postmark makes sense if you're looking for a comprehensive paid solution. With a score of 86/100, it's our top pick in this comparison.
When to Choose Loops
Loops is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Loops won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Loops
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Postmark handles scale better in our testing.
We'd pick: Postmark
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Postmark is built for organizations like yours.
We'd pick: Postmark
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Loops has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Postmark higher (86/100). But the community has upvoted Loops more (0 votes). Pick your source of truth.
Key Takeaways
What Postmark Does Better
- Higher overall score (86/100)
- Our recommendation for most use cases
Consider Loops If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Postmark (86/100). But the honest answer is that "better" depends on your situation. Postmark scores higher in our analysis, but Loops might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Postmark or Loops better?
Based on our analysis, Postmark scores higher with 86/100. Postmark ispaid while Loops is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Postmark to Loops easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Postmark and Loops offer free trials?
Most software in this category offers free trials or free tiers. Postmark is paid with potential trial.Loops is freemium with a free tier. Visit their websites for current trial offers.