Promoter.io vs Sprig: Which Should You Choose in 2026?
Choosing between Promoter.io and Sprig comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Promoter.io
Capture, analyze, and act on customer feedback to drive growth for B2B and e-commerce brands.
Best for you if:
- • You want to try before committing
- • Collects NPS, CSAT, and CES feedback across customer journeys.
- • Automates feedback collection, analysis, and action with flexible workflows.
Sprig
In-product user research platform
Best for you if:
- • You want the higher-rated option (8.0/10 vs 0.0/10)
- • Sprig is a product research platform for in-product surveys
- • It collects user feedback at key moments in the product experience
| At a Glance |  Promoter.io |  Sprig |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Survey Tools | Survey Tools |
Rating | —/100 | 80/100 |
| Feature | Promoter.io | Sprig |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Survey ToolsCustomer Feedback | Survey ToolsProduct Analytics |
How Promoter.io and Sprig Compare
Promoter.io
Capture, analyze, and act on customer feedback to drive growth for B2B and e-commerce brands.
Free tier available
Sprig
In-product user research platform
Paid · 80/100 score
Who Should Use What?
On a budget?
Promoter.io has a free tier. Sprig is paid only.
Go with: Promoter.io
Want the highest-rated option?
Sprig scores 80/100. Promoter.io is unrated.
Go with: Sprig
Value user reviews?
Neither has user reviews yet.
Go with: Sprig
3 Questions to Help You Decide
What's your budget?
Promoter.io is freemium. Sprig is paid. Promoter.io lets you start free.
What's your use case?
Both are survey tools tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Sprig
- Higher score: 80/100 vs unrated
- Our pick for this comparison
Promoter.io
- Has a free tier
The Bottom Line
Sprig (80/100) is our pick. Promoter.io has a free tier if you want to test without paying.
Frequently Asked Questions
Is Promoter.io or Sprig better?
Sprig scores 80/100 in our evaluation. Promoter.io is freemium and Sprig is paid.
What are Promoter.io and Sprig used for?
Promoter.io: Capture, analyze, and act on customer feedback to drive growth for B2B and e-commerce brands.. Sprig: In-product user research platform.
What does Promoter.io cost vs Sprig?
Promoter.io is freemium (free tier + paid plans). Sprig is a paid tool. Visit their websites for detailed pricing.