Salesloft vs Apollo.io: Which Should You Choose in 2026?
Choosing between Salesloft and Apollo.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Salesloft
Revenue orchestration platform
Best for you if:
- • You need crm features specifically
- • Salesloft is a sales engagement platform for outbound sales teams
- • It automates cadences, tracks engagement, and provides coaching analytics
Apollo.io
Sales intelligence platform
Best for you if:
- • You want to try before committing
- • You need lead generation features specifically
- • Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- • It provides contact data, email sequences, and CRM integration for outbound sales
| At a Glance |  Salesloft |  Apollo.io |
|---|---|---|
Price | Paid | Free + Paid |
Best For | CRM | Lead Generation |
Rating | 86/100 | 86/100 |
| Feature | Salesloft | Apollo.io |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 86 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMSales Engagement | Lead GenerationSales Engagement |
How Salesloft and Apollo.io Compare
Salesloft
Revenue orchestration platform
Paid · 86/100 score
Apollo.io
Sales intelligence platform
Free tier available · 86/100 score
Salesloft is a crm tool. Apollo.io is in lead generation.
Who Should Use What?
On a budget?
Apollo.io has a free tier. Salesloft is paid only.
Go with: Apollo.io
Want the highest-rated option?
Salesloft: 86/100. Apollo.io: 86/100.
Go with: Salesloft
Value user reviews?
Neither has user reviews yet.
Go with: Salesloft
3 Questions to Help You Decide
What's your budget?
Salesloft is paid. Apollo.io is freemium. Apollo.io lets you start free.
What's your use case?
Salesloft is a crm tool. Apollo.io is in lead generation. Pick the category that matches your needs.
How important are ratings?
Both score 86/100.
Key Takeaways
Salesloft
- Our pick for this comparison
Apollo.io
- Has a free tier
- Better fit for lead generation
The Bottom Line
Salesloft (86/100) is our pick. Apollo.io has a free tier if you want to test without paying.
Frequently Asked Questions
Is Salesloft or Apollo.io better?
Salesloft scores 86/100 in our evaluation. Salesloft is paid and Apollo.io is freemium.
What are Salesloft and Apollo.io used for?
Salesloft: Revenue orchestration platform. Apollo.io: Sales intelligence platform.
What does Salesloft cost vs Apollo.io?
Salesloft is a paid tool. Apollo.io is freemium (free tier + paid plans). Visit their websites for detailed pricing.