Segment vs Amplitude: Which Should You Choose in 2026?
Choosing between Segment and Amplitude comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Segment
Customer data infrastructure
Best for you if:
- • You need web analytics features specifically
- • Customer data platform for unified data
- • Collect once, send to any tool
Amplitude
Digital analytics platform
Best for you if:
- • You want the higher-rated option (8.7/10 vs 8.6/10)
- • You need product analytics features specifically
- • Product analytics platform
- • User behavior tracking
| At a Glance |  Segment |  Amplitude |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Web Analytics | Product Analytics |
Rating | 86/100 | 87/100 |
| Feature | Segment | Amplitude |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 86 | 87 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsProduct Analytics | Product AnalyticsA/B Testing |
How Segment and Amplitude Compare
Segment
Customer data infrastructure
Free tier available · 86/100 score
Amplitude
Digital analytics platform
Free tier available · 87/100 score
Segment is a web analytics tool. Amplitude is in product analytics.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Segment
Want the highest-rated option?
Segment: 86/100. Amplitude: 87/100.
Go with: Amplitude
Value user reviews?
Neither has user reviews yet.
Go with: Amplitude
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Segment is a web analytics tool. Amplitude is in product analytics. Pick the category that matches your needs.
How important are ratings?
Amplitude scores higher: 87/100 vs 86/100.
Key Takeaways
Amplitude
- Higher score: 87/100 vs 86
- Free tier available
- Our pick for this comparison
Segment
- Better fit for web analytics
The Bottom Line
Amplitude (87/100) is our pick.
Frequently Asked Questions
Is Segment or Amplitude better?
Amplitude scores 87/100 in our evaluation. Both are freemium.
What are Segment and Amplitude used for?
Segment: Customer data infrastructure. Amplitude: Digital analytics platform.
What does Segment cost vs Amplitude?
Segment is freemium (free tier + paid plans). Amplitude is freemium (free tier + paid plans). Visit their websites for detailed pricing.