Sendinblue vs Reply.io: Which Should You Choose in 2026?
Choosing between Sendinblue and Reply.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Sendinblue
One AI-powered customer platform for all your marketing and sales needs.
Best for you if:
- • You want to try before committing
- • You need email marketing features specifically
- • All-in-one platform for multichannel marketing and sales.
- • Leverages AI for campaign optimization and customer engagement.
Reply.io
Sales engagement and automation platform
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • You need marketing automation features specifically
- • Reply.io is a sales engagement platform for automated outreach
- • It creates multichannel sequences across email, LinkedIn, and calls
| At a Glance |  Sendinblue |  Reply.io |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Email Marketing | Marketing Automation |
Rating | —/100 | 82/100 |
| Feature | Sendinblue | Reply.io |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Marketing AutomationSales Engagement |
How Sendinblue and Reply.io Compare
Sendinblue
One AI-powered customer platform for all your marketing and sales needs.
Free tier available
Reply.io
Sales engagement and automation platform
Paid · 82/100 score
Sendinblue is a email marketing tool. Reply.io is in marketing automation.
Who Should Use What?
On a budget?
Sendinblue has a free tier. Reply.io is paid only.
Go with: Sendinblue
Want the highest-rated option?
Reply.io scores 82/100. Sendinblue is unrated.
Go with: Reply.io
Value user reviews?
Neither has user reviews yet.
Go with: Reply.io
3 Questions to Help You Decide
What's your budget?
Sendinblue is freemium. Reply.io is paid. Sendinblue lets you start free.
What's your use case?
Sendinblue is a email marketing tool. Reply.io is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Reply.io
- Higher score: 82/100 vs unrated
- Our pick for this comparison
Sendinblue
- Has a free tier
- Better fit for email marketing
The Bottom Line
Reply.io (82/100) is our pick. Sendinblue has a free tier if you want to test without paying.
Frequently Asked Questions
Is Sendinblue or Reply.io better?
Reply.io scores 82/100 in our evaluation. Sendinblue is freemium and Reply.io is paid.
What are Sendinblue and Reply.io used for?
Sendinblue: One AI-powered customer platform for all your marketing and sales needs.. Reply.io: Sales engagement and automation platform.
What does Sendinblue cost vs Reply.io?
Sendinblue is freemium (free tier + paid plans). Reply.io is a paid tool. Visit their websites for detailed pricing.