SendPulse vs Pipedrive: Which Should You Choose in 2026?
Choosing between SendPulse and Pipedrive comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
SendPulse
Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.
Best for you if:
- • You need something completely free
- • You need marketing automation features specifically
- • All-in-one platform for multi-channel marketing automation.
- • Includes email, chatbots, CRM, website builder, and online courses.
Pipedrive
Sales CRM for small teams
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • You need crm features specifically
- • Sales-focused CRM for small teams
- • Visual pipeline management
| At a Glance |  SendPulse | |
|---|---|---|
Price | Free | Paid |
Best For | Marketing Automation | CRM |
Rating | —/100 | 85/100 |
| Feature | SendPulse | Pipedrive |
|---|---|---|
| Pricing Model | Free | Paid |
| Editorial Score | — | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationEmail Marketing | CRMSales Engagement |
Understanding the Differences
Both SendPulse and Pipedrive solve similar problems, but they approach them differently.SendPulse positions itself as "multi-channel marketing automation platform for email, chatbots, crm, and online courses." while Pipedrivefocuses on "sales crm for small teams". These differences matter depending on what you're trying to accomplish.
When to Choose SendPulse
SendPulse makes sense if you're looking for a completely free solution.
When to Choose Pipedrive
Pipedrive is worth considering if you need a professional-grade tool. Scoring 85/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, SendPulse lets you get started without pulling out your credit card.
We'd pick: SendPulse
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Pipedrive is built for teams that are leveling up.
We'd pick: Pipedrive
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Pipedrive takes enterprise seriously.
We'd pick: Pipedrive
Still not sure? Answer these 3 questions
How much can you spend?
Nothing at all? SendPulse is completely free.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Pipedrive higher (85/100). But the community has upvoted Pipedrive more (0 votes). Pick your source of truth.
Key Takeaways
What Pipedrive Does Better
- Higher overall score (85/100)
- Our recommendation for most use cases
Consider SendPulse If
- You need a completely free solution
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Pipedrive (85/100). But the honest answer is that "better" depends on your situation. Pipedrive scores higher in our analysis, but SendPulse might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is SendPulse or Pipedrive better?
Based on our analysis, Pipedrive scores higher with 85/100. SendPulse isfree while Pipedrive is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from SendPulse to Pipedrive easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do SendPulse and Pipedrive offer free trials?
Most software in this category offers free trials or free tiers. SendPulse is completely free.Pipedrive is paid with potential trial. Visit their websites for current trial offers.