Serpstat vs Ahrefs: Which Should You Choose in 2026?
Choosing between Serpstat and Ahrefs comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Best for you if:
- • You need market intelligence features specifically
- • Comprehensive SEO tool for competitor analysis, keyword research, and site audits.
- • Offers detailed recommendations for website improvement and technical issue prioritization.
Ahrefs
All-in-one SEO toolset
Best for you if:
- • You want the higher-rated option (9.2/10 vs 7.1/10)
- • You need seo tools features specifically
- • Comprehensive SEO toolset
- • Industry-leading backlink database
| At a Glance |  Serpstat |  Ahrefs |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Market Intelligence | SEO Tools |
Rating | 71/100 | 92/100 |
| Feature | Serpstat | Ahrefs |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 71 | 92 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceSEO Tools | SEO ToolsWeb Analytics |
How Serpstat and Ahrefs Compare
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Free tier available · 71/100 score
Ahrefs
All-in-one SEO toolset
Free tier available · 92/100 score
Serpstat is a market intelligence tool. Ahrefs is in seo tools.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Serpstat
Want the highest-rated option?
Serpstat: 71/100. Ahrefs: 92/100.
Go with: Ahrefs
Value user reviews?
Neither has user reviews yet.
Go with: Ahrefs
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Serpstat is a market intelligence tool. Ahrefs is in seo tools. Pick the category that matches your needs.
How important are ratings?
Ahrefs scores higher: 92/100 vs 71/100.
Key Takeaways
Ahrefs
- Higher score: 92/100 vs 71
- Free tier available
- Our pick for this comparison
Serpstat
- Better fit for market intelligence
The Bottom Line
Ahrefs (92/100) is our pick.
Frequently Asked Questions
Is Serpstat or Ahrefs better?
Ahrefs scores 92/100 in our evaluation. Both are freemium.
What are Serpstat and Ahrefs used for?
Serpstat: Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.. Ahrefs: All-in-one SEO toolset.
What does Serpstat cost vs Ahrefs?
Serpstat is freemium (free tier + paid plans). Ahrefs is freemium (free tier + paid plans). Visit their websites for detailed pricing.