Serpstat vs Moz: Which Should You Choose in 2026?
Choosing between Serpstat and Moz comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Best for you if:
- • You want to try before committing
- • You need market intelligence features specifically
- • Comprehensive SEO tool for competitor analysis, keyword research, and site audits.
- • Offers detailed recommendations for website improvement and technical issue prioritization.
Moz
SEO software and analytics platform
Best for you if:
- • You want the higher-rated option (8.4/10 vs 7.1/10)
- • You need seo tools features specifically
- • SEO software suite featuring Domain Authority metric, keyword research, and link analysis tools.
- • Includes Moz Pro for site audits and Moz Local for local search optimization.
| At a Glance |  Serpstat |  Moz |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Market Intelligence | SEO Tools |
Rating | 71/100 | 84/100 |
| Feature | Serpstat | Moz |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 71 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceSEO Tools | SEO ToolsContent Marketing |
How Serpstat and Moz Compare
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Free tier available · 71/100 score
Moz
SEO software and analytics platform
Paid · 84/100 score
Serpstat is a market intelligence tool. Moz is in seo tools.
Who Should Use What?
On a budget?
Serpstat has a free tier. Moz is paid only.
Go with: Serpstat
Want the highest-rated option?
Serpstat: 71/100. Moz: 84/100.
Go with: Moz
Value user reviews?
Neither has user reviews yet.
Go with: Moz
3 Questions to Help You Decide
What's your budget?
Serpstat is freemium. Moz is paid. Serpstat lets you start free.
What's your use case?
Serpstat is a market intelligence tool. Moz is in seo tools. Pick the category that matches your needs.
How important are ratings?
Moz scores higher: 84/100 vs 71/100.
Key Takeaways
Moz
- Higher score: 84/100 vs 71
- Our pick for this comparison
Serpstat
- Has a free tier
- Better fit for market intelligence
The Bottom Line
Moz (84/100) is our pick. Serpstat has a free tier if you want to test without paying.
Frequently Asked Questions
Is Serpstat or Moz better?
Moz scores 84/100 in our evaluation. Serpstat is freemium and Moz is paid.
What are Serpstat and Moz used for?
Serpstat: Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.. Moz: SEO software and analytics platform.
What does Serpstat cost vs Moz?
Serpstat is freemium (free tier + paid plans). Moz is a paid tool. Visit their websites for detailed pricing.