Similarweb vs Moz Pro: Which Should You Choose in 2026?
Choosing between Similarweb and Moz Pro comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Similarweb
Website traffic and analytics
Best for you if:
- • You need market intelligence features specifically
- • Similarweb is a digital intelligence platform for competitive analysis
- • It provides website traffic data, audience insights, and market research
Moz Pro
SEO software for smarter marketing
Best for you if:
- • You want the higher-rated option (8.2/10 vs 7.4/10)
- • You need seo tools features specifically
- • All-in-one SEO toolkit for keyword research, competitive analysis, and rank tracking.
- • Uses AI-powered insights to optimize content and understand search intent.
| At a Glance |  Similarweb |  Moz Pro |
|---|---|---|
Price | Paid | Paid |
Best For | Market Intelligence | SEO Tools |
Rating | 74/100 | 82/100 |
| Feature | Similarweb | Moz Pro |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 74 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceSEO Tools | SEO ToolsContent Marketing |
How Similarweb and Moz Pro Compare
Similarweb
Website traffic and analytics
Paid · 74/100 score
Moz Pro
SEO software for smarter marketing
Paid · 82/100 score
Similarweb is a market intelligence tool. Moz Pro is in seo tools.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Moz Pro
Want the highest-rated option?
Similarweb: 74/100. Moz Pro: 82/100.
Go with: Moz Pro
Value user reviews?
Neither has user reviews yet.
Go with: Moz Pro
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Similarweb is a market intelligence tool. Moz Pro is in seo tools. Pick the category that matches your needs.
How important are ratings?
Moz Pro scores higher: 82/100 vs 74/100.
Key Takeaways
Moz Pro
- Higher score: 82/100 vs 74
- Our pick for this comparison
Similarweb
- Better fit for market intelligence
The Bottom Line
Moz Pro (82/100) is our pick.
Frequently Asked Questions
Is Similarweb or Moz Pro better?
Moz Pro scores 82/100 in our evaluation. Both are paid.
What are Similarweb and Moz Pro used for?
Similarweb: Website traffic and analytics. Moz Pro: SEO software for smarter marketing.
What does Similarweb cost vs Moz Pro?
Similarweb is a paid tool. Moz Pro is a paid tool. Visit their websites for detailed pricing.