Similarweb vs Semrush: Which Should You Choose in 2026?
Choosing between Similarweb and Semrush comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Similarweb
Website traffic and analytics
Best for you if:
- • You need market intelligence features specifically
- • Similarweb is a digital intelligence platform for competitive analysis
- • It provides website traffic data, audience insights, and market research
Semrush
Online visibility management platform
Best for you if:
- • You want the higher-rated option (9.1/10 vs 7.4/10)
- • You need advertising features specifically
- • Comprehensive SEO and digital marketing platform with keyword research, site audits, and competitor analysis.
- • Features Domain Authority metrics, backlink analysis, content optimization, and rank tracking.
| At a Glance |  Similarweb |  Semrush |
|---|---|---|
Price | Paid | Paid |
Best For | Market Intelligence | Advertising |
Rating | 74/100 | 91/100 |
| Feature | Similarweb | Semrush |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 74 | 91 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceSEO Tools | AdvertisingWeb Analytics |
How Similarweb and Semrush Compare
Similarweb
Website traffic and analytics
Paid · 74/100 score
Semrush
Online visibility management platform
Paid · 91/100 score
Similarweb is a market intelligence tool. Semrush is in advertising.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Semrush
Want the highest-rated option?
Similarweb: 74/100. Semrush: 91/100.
Go with: Semrush
Value user reviews?
Neither has user reviews yet.
Go with: Semrush
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Similarweb is a market intelligence tool. Semrush is in advertising. Pick the category that matches your needs.
How important are ratings?
Semrush scores higher: 91/100 vs 74/100.
Key Takeaways
Semrush
- Higher score: 91/100 vs 74
- Our pick for this comparison
Similarweb
- Better fit for market intelligence
The Bottom Line
Semrush (91/100) is our pick.
Frequently Asked Questions
Is Similarweb or Semrush better?
Semrush scores 91/100 in our evaluation. Both are paid.
What are Similarweb and Semrush used for?
Similarweb: Website traffic and analytics. Semrush: Online visibility management platform.
What does Similarweb cost vs Semrush?
Similarweb is a paid tool. Semrush is a paid tool. Visit their websites for detailed pricing.