Smile.io vs HubSpot: Which Should You Choose in 2026?
Choosing between Smile.io and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • Builds and manages customer loyalty programs for Shopify brands.
- • Increases repeat purchases and customer lifetime value (CLV).
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 7.9/10)
- • You want to try before committing
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  Smile.io |  HubSpot |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 79/100 | 90/100 |
| Feature | Smile.io | HubSpot |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 79 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationE-commerce Platforms | Marketing AutomationCRM |
How Smile.io and HubSpot Compare
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Paid · 79/100 score
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Who Should Use What?
On a budget?
HubSpot has a free tier. Smile.io is paid only.
Go with: HubSpot
Want the highest-rated option?
Smile.io: 79/100. HubSpot: 90/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Smile.io is paid. HubSpot is freemium. HubSpot lets you start free.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
HubSpot scores higher: 90/100 vs 79/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 79
- Free tier available
- Our pick for this comparison
Smile.io
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is Smile.io or HubSpot better?
HubSpot scores 90/100 in our evaluation. Smile.io is paid and HubSpot is freemium.
What are Smile.io and HubSpot used for?
Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.. HubSpot: CRM platform for scaling businesses.
What does Smile.io cost vs HubSpot?
Smile.io is a paid tool. HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.