Smile.io vs Olo: Which Should You Choose in 2026?
Choosing between Smile.io and Olo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • You want the higher-rated option (7.9/10 vs 0.0/10)
- • You need marketing automation features specifically
- • Builds and manages customer loyalty programs for Shopify brands.
- • Increases repeat purchases and customer lifetime value (CLV).
Olo
The restaurant technology platform enabling hospitality at scale through digital ordering and guest engagement.
Best for you if:
- • You need online ordering features specifically
- • Unifies online ordering, payments, and delivery for restaurants.
- • Drives revenue and efficiency through integrated digital solutions.
| At a Glance |  Smile.io |  Olo |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Online Ordering |
Rating | 79/100 | —/100 |
| Feature | Smile.io | Olo |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 79 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationE-commerce Platforms | Online OrderingLoyalty Programs |
How Smile.io and Olo Compare
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Paid · 79/100 score
Olo
The restaurant technology platform enabling hospitality at scale through digital ordering and guest engagement.
Paid
Smile.io is a marketing automation tool. Olo is in online ordering.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Smile.io
Want the highest-rated option?
Smile.io scores 79/100. Olo is unrated.
Go with: Smile.io
Value user reviews?
Neither has user reviews yet.
Go with: Smile.io
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Smile.io is a marketing automation tool. Olo is in online ordering. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Smile.io
- Higher score: 79/100 vs unrated
- Our pick for this comparison
Olo
- Better fit for online ordering
The Bottom Line
Smile.io (79/100) is our pick.
Frequently Asked Questions
Is Smile.io or Olo better?
Smile.io scores 79/100 in our evaluation. Both are paid.
What are Smile.io and Olo used for?
Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.. Olo: The restaurant technology platform enabling hospitality at scale through digital ordering and guest engagement..
What does Smile.io cost vs Olo?
Smile.io is a paid tool. Olo is a paid tool. Visit their websites for detailed pricing.