SugarCRM vs Highspot: Which Should You Choose in 2026?
Choosing between SugarCRM and Highspot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
SugarCRM
CRM platform that delivers better customer experiences
Best for you if:
- • You need crm features specifically
- • You need crm platform that delivers better customer experiences
- • You need professional-grade features
Highspot
The only agentic AI sales enablement platform for go-to-market teams.
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • You need sales enablement features specifically
- • Unifies content, training, coaching, and buyer engagement for GTM teams.
- • Uses agentic AI (Nexus™) to turn GTM signals into actionable insights and guidance.
| At a Glance |  Highspot | |
|---|---|---|
Price | Paid | Paid |
Best For | CRM | Sales Enablement |
Rating | —/100 | 85/100 |
| Feature | SugarCRM | Highspot |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 119 | 0 |
| Categories | CRMMarketing Automation | Sales EnablementRevenue Intelligence |
Understanding the Differences
Both SugarCRM and Highspot solve similar problems, but they approach them differently.SugarCRM positions itself as "crm platform that delivers better customer experiences" while Highspotfocuses on "the only agentic ai sales enablement platform for go-to-market teams.". These differences matter depending on what you're trying to accomplish.
When to Choose SugarCRM
SugarCRM makes sense if you're looking for a comprehensive paid solution.
When to Choose Highspot
Highspot is worth considering if you need a professional-grade tool. Scoring 85/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Highspot
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Highspot is built for teams that are leveling up.
We'd pick: Highspot
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. SugarCRM is built for organizations like yours.
We'd pick: SugarCRM
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Highspot—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Highspot higher (85/100). But the community has upvoted SugarCRM more (119 votes). Pick your source of truth.
Key Takeaways
What Highspot Does Better
- Higher overall score (85/100)
- Our recommendation for most use cases
Consider SugarCRM If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Highspot (85/100). But the honest answer is that "better" depends on your situation. Highspot scores higher in our analysis, but SugarCRM might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is SugarCRM or Highspot better?
Based on our analysis, Highspot scores higher with 85/100. SugarCRM ispaid while Highspot is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from SugarCRM to Highspot easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do SugarCRM and Highspot offer free trials?
Most software in this category offers free trials or free tiers. SugarCRM is paid with potential trial.Highspot is paid with potential trial. Visit their websites for current trial offers.