Supermetrics vs Clearbit: Which Should You Choose in 2026?
Choosing between Supermetrics and Clearbit comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Supermetrics
AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.
Best for you if:
- • You want to try before committing
- • You need marketing automation features specifically
- • Automates marketing data collection, cleaning, and standardization from diverse sources.
- • Provides AI-powered insights to analyze performance and identify growth drivers.
Clearbit
Business intelligence data for sales and marketing
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.4/10)
- • You need lead generation features specifically
- • Clearbit is a B2B data enrichment platform that provides real-time company and contact intelligence
- • It enriches leads with firmographic data, reveals website visitors, and powers personalization
| At a Glance |  Supermetrics |  Clearbit |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Marketing Automation | Lead Generation |
Rating | 84/100 | 86/100 |
| Feature | Supermetrics | Clearbit |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 84 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationBusiness Intelligence | Lead GenerationBusiness Intelligence |
How Supermetrics and Clearbit Compare
Supermetrics
AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.
Free tier available · 84/100 score
Clearbit
Business intelligence data for sales and marketing
Paid · 86/100 score
Supermetrics is a marketing automation tool. Clearbit is in lead generation.
Who Should Use What?
On a budget?
Supermetrics has a free tier. Clearbit is paid only.
Go with: Supermetrics
Want the highest-rated option?
Supermetrics: 84/100. Clearbit: 86/100.
Go with: Clearbit
Value user reviews?
Neither has user reviews yet.
Go with: Clearbit
3 Questions to Help You Decide
What's your budget?
Supermetrics is freemium. Clearbit is paid. Supermetrics lets you start free.
What's your use case?
Supermetrics is a marketing automation tool. Clearbit is in lead generation. Pick the category that matches your needs.
How important are ratings?
Clearbit scores higher: 86/100 vs 84/100.
Key Takeaways
Clearbit
- Higher score: 86/100 vs 84
- Our pick for this comparison
Supermetrics
- Has a free tier
- Better fit for marketing automation
The Bottom Line
Clearbit (86/100) is our pick. Supermetrics has a free tier if you want to test without paying.
Frequently Asked Questions
Is Supermetrics or Clearbit better?
Clearbit scores 86/100 in our evaluation. Supermetrics is freemium and Clearbit is paid.
What are Supermetrics and Clearbit used for?
Supermetrics: AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.. Clearbit: Business intelligence data for sales and marketing.
What does Supermetrics cost vs Clearbit?
Supermetrics is freemium (free tier + paid plans). Clearbit is a paid tool. Visit their websites for detailed pricing.