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AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.

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Reviews onG2CapterraSourceForge
898 reviews tracked

The Bottom Line

Entry price

From $37/mo (free plan available)

Biggest pro

Good data connector

Biggest con

Expensive

TL;DR - Supermetrics

  • Automates marketing data collection, cleaning, and standardization from diverse sources.
  • Provides AI-powered insights to analyze performance and identify growth drivers.
  • Activates insights by sending data back to marketing platforms for optimization.
Pricing: Free plan available
Best for: Growing teams
3.7/5 across review platforms

What is Supermetrics?

Editorial review
Supermetrics is a marketing intelligence platform designed to help businesses make better marketing decisions. It automates the collection, cleaning, organization, and standardization of marketing data from various online and offline sources, eliminating manual data collection and providing a single, always up-to-date view of performance. This allows users to focus on strategy and gain trusted insights. The platform helps users analyze performance to spot growth drivers, reveal hidden patterns, and understand what truly moves their business forward. Beyond analysis, Supermetrics enables activation by sending clean, up-to-date insights back to ad, email, and engagement platforms, automating real-time optimizations, and keeping teams aligned. It caters to a wide range of users including marketing teams, data teams, development teams, brand marketers, marketing agencies, SMBs, and enterprises, offering solutions for connecting campaigns to revenue, building customer-facing data products, and handling large data volumes with enterprise security.

Available on: Web

Pros & Cons

Pros

  • Good data connector
  • Marketing data focus
  • Spreadsheet integration
  • Many sources
  • Reliable

Cons

  • Expensive
  • Per-source pricing
  • Data limits
  • Learning curve
  • Support varies

Ratings Across the Web

3.7(898 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Marketing data extractionData connectorsSpreadsheet integrationData warehousingScheduled refreshesCustom queries

Pricing Plans

Free Trial

Starter

$37/month

Basic reporting

  • 1 destination
  • 3 data sources
  • 1 user
  • 3 accounts/source
  • Weekly refreshes
  • 500K API rows/mo

Growth

$199/month

Recommended

  • 1 destination
  • 7 data sources
  • 2 users
  • 7 accounts/source
  • Daily refreshes
  • 2.5M API rows/mo

Pro

$499/month

Advanced

  • 1 destination
  • 10 data sources
  • 3 users
  • 10 accounts/source
  • Hourly refreshes
  • 5M API rows/mo

Enterprise

null

Custom needs

  • Multiple destinations
  • On-demand refreshes
  • Data warehousing
  • Dedicated CSM
  • Premium support

How Supermetrics's pricing compares

At $37/mo, Supermetrics is the most affordable of its 3 direct competitors.

Supermetrics
$37
$100

Entry paid plan, monthly.

Reviews

3.7/5

Across 898 verified user reviews on G2, Capterra, SourceForge

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Supermetrics FAQ

What is Supermetrics?

Supermetrics is a data pipeline tool that automates pulling marketing data from platforms like Facebook, Google Ads, and LinkedIn into your reporting tools.

Where can Supermetrics send data?

Supermetrics can send data to Google Sheets, Excel, Looker Studio, BigQuery, Snowflake, and many other BI and data warehouse destinations.

How much does Supermetrics cost?

Supermetrics pricing depends on destination and data sources. Plans start around $39/month for Google Sheets connectors.

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