Supermetrics

Name: Supermetrics
Brand: Supermetrics
Price: 37 USD
Rating: 3.7 (898 reviews)

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AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.

Marketing Analytics Business Intelligence

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3.7(898 across the web)

FreemiumVisit Website

Reviews onG2CapterraSourceForge

898 reviews tracked

The Bottom Line

Entry price

From $37/mo (free plan available)

Biggest pro

Good data connector

Biggest con

Expensive

TL;DR - Supermetrics

Automates marketing data collection, cleaning, and standardization from diverse sources.
Provides AI-powered insights to analyze performance and identify growth drivers.
Activates insights by sending data back to marketing platforms for optimization.

Pricing: Free plan available

Best for: Growing teams

3.7/5 across review platforms

What is Supermetrics?

Editorial review

Supermetrics is a marketing intelligence platform designed to help businesses make better marketing decisions. It automates the collection, cleaning, organization, and standardization of marketing data from various online and offline sources, eliminating manual data collection and providing a single, always up-to-date view of performance. This allows users to focus on strategy and gain trusted insights. The platform helps users analyze performance to spot growth drivers, reveal hidden patterns, and understand what truly moves their business forward. Beyond analysis, Supermetrics enables activation by sending clean, up-to-date insights back to ad, email, and engagement platforms, automating real-time optimizations, and keeping teams aligned. It caters to a wide range of users including marketing teams, data teams, development teams, brand marketers, marketing agencies, SMBs, and enterprises, offering solutions for connecting campaigns to revenue, building customer-facing data products, and handling large data volumes with enterprise security.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcesupermetrics.com ↗

Pros & Cons

Pros

Good data connector
Marketing data focus
Spreadsheet integration
Many sources
Reliable

Cons

Expensive
Per-source pricing
Data limits
Learning curve
Support varies

Ratings Across the Web

3.7(898 reviews)

Supermetrics holds an aggregate rating of 3.7 out of 5 from 898 reviews across G2, Capterra and SourceForge, last checked March 18, 2026.

SourceForge17 reviews

1.9/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Marketing data extractionData connectorsSpreadsheet integrationData warehousingScheduled refreshesCustom queries

Pricing Plans

Free Trial

Pricing checked Aug 20, 2026

Starter

$37/month

Basic reporting

1 destination
3 data sources
1 user
3 accounts/source
Weekly refreshes
500K API rows/mo

Growth

$199/month

Recommended

1 destination
7 data sources
2 users
7 accounts/source
Daily refreshes
2.5M API rows/mo

Pro

$499/month

Advanced

1 destination
10 data sources
3 users
10 accounts/source
Hourly refreshes
5M API rows/mo

Enterprise

null

Custom needs

Multiple destinations
On-demand refreshes
Data warehousing
Dedicated CSM
Premium support

Calculate your cost View full pricing

Is Supermetrics worth the price?

65/100

Supermetrics' pricing is on the expensive side, especially for smaller businesses.

The Starter tier at $37/month offers very limited features, quickly pushing users to the $199/month Growth plan for daily refreshes and more data sources. It's best suited for marketing agencies or larger businesses with significant marketing data needs and budget.

Hidden Costs & Gotchas

Limited API rows/mo, potential overage fees.

Annual commitment for 20% savings.

Additional destinations likely cost extra.

Enterprise features require custom quotes.

How Supermetrics Compares to Competitors

Compared to competitors like Funnel.io, which can start around $300-500/month for similar data integration capabilities, Supermetrics' Growth plan at $199/month appears more accessible for mid-sized needs. However, tools like Stitch Data offer more flexible, usage-based pricing that might be more cost-effective for varying data volumes than Supermetrics' tiered API row limits.

How Supermetrics's pricing compares

At $37/mo, Supermetrics is the most affordable of its 3 direct competitors.

Supermetrics

$37

Stitch

$100

Segment

$120

Fivetran

$500

Entry paid plan, monthly. Pricing checked Aug 20, 2026.

Reviews

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3.7/5

Across 898 verified user reviews on G2, Capterra, SourceForge

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Best Supermetrics Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

FivetranPaid

Automated data integration and ELT

4.4

SegmentFreemium

Unify customer data and personalize experiences across 750+ destinations

4.5

AdverityPaid

The essential marketing data and intelligence platform for intelligent action.

4.4

ImprovadoPaid

Centralize, harmonize, and automate your marketing data for AI-powered insights and reporting.

4.5

RudderStackFreemium

Open-source CDP to collect, route, and activate your customer data

4.7

StitchFreemium

Automate data pipeline management and sync data to your warehouse, data lake, or lakehouse.

4.5

See all marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Supermetrics FAQ

How does Supermetrics help marketing teams improve their campaigns?

Supermetrics automates the collection and organization of marketing data from various sources, providing a single, up-to-date view of performance. This allows marketing teams to analyze campaign effectiveness, spot growth drivers, and understand what truly moves their business forward, leading to better strategic decisions.

Which teams benefit most from using Supermetrics?

Supermetrics is designed for a wide range of users, including marketing teams, data teams, development teams, brand marketers, marketing agencies, SMBs, and enterprises. It helps these teams connect campaigns to revenue, build customer-facing data products, and manage large data volumes with enterprise security.

How is Supermetrics priced?

Supermetrics offers a free tier for basic usage, with paid plans available that provide more extensive features and higher usage limits. The pricing model includes per-source costs, which can influence the overall expense.

What kind of data sources can Supermetrics connect to?

Supermetrics is known for its ability to connect to many online and offline marketing data sources. It automates the collection, cleaning, organization, and standardization of this data to provide a comprehensive view.

Can Supermetrics activate insights back into other platforms?

Yes, Supermetrics enables activation by sending clean, up-to-date insights back to ad, email, and engagement platforms. This functionality supports automating real-time optimizations and helps keep teams aligned with current performance data.

What are the primary trade-offs when choosing Supermetrics?

Supermetrics can be expensive, particularly due to its per-source pricing model, and it has data limits that users should consider. There can also be a learning curve associated with the platform, and support quality may vary.

How does Supermetrics compare to Improvado for data integration?

Supermetrics focuses on providing a good data connector with a strong emphasis on marketing data, offering many sources and reliable connections. Improvado is another platform in the same category, but Supermetrics is specifically highlighted for its marketing data focus and spreadsheet integration capabilities.

Source: supermetrics.com

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