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Supermetrics

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AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.

From $37/mo (free plan available)
Freemium Marketing Analytics Business Intelligence
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Reviews on SourceForge G2
841 reviews tracked

The Bottom Line

Price
From $37/mo (free plan available). Compare plans

Key facts

  • Automates marketing data collection, cleaning, and standardization from diverse sources.
  • Provides AI-powered insights to analyze performance and identify growth drivers.
  • Activates insights by sending data back to marketing platforms for optimization.

Pros

  • Good data connector
  • Marketing data focus
  • Spreadsheet integration
  • Many sources
  • Reliable

Cons

  • Expensive
  • Per-source pricing
  • Data limits
  • Learning curve
  • Support varies

What is Supermetrics?

Editorial review
Supermetrics is a marketing intelligence platform designed to help businesses make better marketing decisions. It automates the collection, cleaning, organization, and standardization of marketing data from various online and offline sources, eliminating manual data collection and providing a single, always up-to-date view of performance. This allows users to focus on strategy and gain trusted insights. The platform helps users analyze performance to spot growth drivers, reveal hidden patterns, and understand what truly moves their business forward. Beyond analysis, Supermetrics enables activation by sending clean, up-to-date insights back to ad, email, and engagement platforms, automating real-time optimizations, and keeping teams aligned. It caters to a wide range of users including marketing teams, data teams, development teams, brand marketers, marketing agencies, SMBs, and enterprises, offering solutions for connecting campaigns to revenue, building customer-facing data products, and handling large data volumes with enterprise security.

Available on: Web

how we evaluate Source supermetrics.com ↗

Ratings Across the Web

3.6 (841 reviews)

Supermetrics holds an aggregate rating of 3.6 out of 5 from 841 reviews across SourceForge and G2, last checked September 2, 2026.

SourceForge 17 reviews
1.9/5
G2 824 reviews
4.4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Marketing data extraction
  • Data connectors
  • Spreadsheet integration
  • Data warehousing
  • Scheduled refreshes
  • Custom queries

Pricing Plans

Free Trial

Pricing checked Oct 11, 2026

Supermetrics plans and prices, checked October 2026
PlanPriceDetails
Starter

$37/month

Basic reporting

  • 1 destination
  • 3 data sources
  • 1 user
+3 more
  • 3 accounts/source
  • Weekly refreshes
  • 500K API rows/mo
Growth

$199/month

Recommended

  • 1 destination
  • 7 data sources
  • 2 users
+3 more
  • 7 accounts/source
  • Daily refreshes
  • 2.5M API rows/mo
Pro

$499/month

Advanced

  • 1 destination
  • 10 data sources
  • 3 users
+3 more
  • 10 accounts/source
  • Hourly refreshes
  • 5M API rows/mo
Enterprise

Custom

Custom needs

  • Multiple destinations
  • On-demand refreshes
  • Data warehousing
+2 more
  • Dedicated CSM
  • Premium support
Calculate your cost View full pricing

Is Supermetrics worth the price?

Fair value

Supermetrics' pricing is on the expensive side, especially for smaller businesses.

The Starter tier at $37/month offers very limited features, quickly pushing users to the $199/month Growth plan for daily refreshes and more data sources. It's best suited for marketing agencies or larger businesses with significant marketing data needs and budget.

Hidden Costs & Gotchas

Limited API rows/mo, potential overage fees.

Annual commitment for 20% savings.

Full Supermetrics pricing: every plan, hidden costs and alternatives

How Supermetrics's pricing compares

At $37/mo, billing unit not specified, Supermetrics is the most affordable of its 3 comparable direct competitors.

Supermetrics
$37
Stitch
$100
Segment
$120
Fivetran
$500

Entry paid plan, monthly. Pricing checked Oct 11, 2026.

Reviews

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3.6/5

Across 841 verified user reviews on G2, SourceForge

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Best Supermetrics Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
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Segment Freemium

Unify customer data and personalize experiences across 750+ destinations

4.6
Fivetran logo
Fivetran Paid

Automated data integration and ELT

4.3
Adverity logo
Adverity Paid

The essential marketing data and intelligence platform for intelligent action.

4.4
Improvado logo
Improvado Paid

Centralize, harmonize, and automate your marketing data for AI-powered insights and reporting.

4.5
RudderStack logo
RudderStack Freemium

Open-source CDP to collect, route, and activate your customer data

4.7
Stitch logo
Stitch Freemium

Automate data pipeline management and sync data to your warehouse, data lake, or lakehouse.

4.4
See all marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Supermetrics alternatives 6+ tools ranked, pricing + verdict per pick Supermetrics vs Segment Head-to-head: features, pricing, who wins Supermetrics vs Fivetran Head-to-head: features, pricing, who wins Supermetrics vs Adverity Head-to-head: features, pricing, who wins

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Supermetrics FAQ

How does Supermetrics help marketing teams improve their campaigns?

Supermetrics automates the collection and organization of marketing data from various sources, providing a single, up-to-date view of performance. This allows marketing teams to analyze campaign effectiveness, spot growth drivers, and understand what truly moves their business forward, leading to better strategic decisions.

Which teams benefit most from using Supermetrics?

Supermetrics is designed for a wide range of users, including marketing teams, data teams, development teams, brand marketers, marketing agencies, SMBs, and enterprises. It helps these teams connect campaigns to revenue, build customer-facing data products, and manage large data volumes with enterprise security.

How is Supermetrics priced?

Supermetrics offers a free tier for basic usage, with paid plans available that provide more extensive features and higher usage limits. The pricing model includes per-source costs, which can influence the overall expense.

What kind of data sources can Supermetrics connect to?

Supermetrics is known for its ability to connect to many online and offline marketing data sources. It automates the collection, cleaning, organization, and standardization of this data to provide a comprehensive view.

Can Supermetrics activate insights back into other platforms?

Yes, Supermetrics enables activation by sending clean, up-to-date insights back to ad, email, and engagement platforms. This functionality supports automating real-time optimizations and helps keep teams aligned with current performance data.

What are the primary trade-offs when choosing Supermetrics?

Supermetrics can be expensive, particularly due to its per-source pricing model, and it has data limits that users should consider. There can also be a learning curve associated with the platform, and support quality may vary.

How does Supermetrics compare to Improvado for data integration?

Supermetrics focuses on providing a good data connector with a strong emphasis on marketing data, offering many sources and reliable connections. Improvado is another platform in the same category, but Supermetrics is specifically highlighted for its marketing data focus and spreadsheet integration capabilities.

Source: supermetrics.com

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