Totango vs ChurnZero: Which Should You Choose in 2026?
Choosing between Totango and ChurnZero comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Totango
Composable customer success
Best for you if:
- • You need product analytics features specifically
- • AI-powered customer success platform for revenue growth and churn reduction.
- • Unifies post-sales teams with intelligent workflows and predictive analytics.
ChurnZero
Real-time customer success
Best for you if:
- • You want the higher-rated option (8.4/10 vs 8.3/10)
- • You need marketing automation features specifically
- • Customer success platform with 360-degree view combining product usage, CRM, and support data
- • First CSP with embedded GenAI that spots risk early and recommends best-next-step actions
| At a Glance |  Totango | |
|---|---|---|
Price | Paid | Paid |
Best For | Product Analytics | Marketing Automation |
Rating | 83/100 | 84/100 |
| Feature | Totango | ChurnZero |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 83 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsCustomer Success | Marketing AutomationProduct Analytics |
How Totango and ChurnZero Compare
Totango
Composable customer success
Paid · 83/100 score
ChurnZero
Real-time customer success
Paid · 84/100 score
Totango is a product analytics tool. ChurnZero is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: ChurnZero
Want the highest-rated option?
Totango: 83/100. ChurnZero: 84/100.
Go with: ChurnZero
Value user reviews?
Neither has user reviews yet.
Go with: ChurnZero
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Totango is a product analytics tool. ChurnZero is in marketing automation. Pick the category that matches your needs.
How important are ratings?
ChurnZero scores higher: 84/100 vs 83/100.
Key Takeaways
ChurnZero
- Higher score: 84/100 vs 83
- Our pick for this comparison
Totango
- Better fit for product analytics
The Bottom Line
ChurnZero (84/100) is our pick.
Frequently Asked Questions
Is Totango or ChurnZero better?
ChurnZero scores 84/100 in our evaluation. Both are paid.
What are Totango and ChurnZero used for?
Totango: Composable customer success. ChurnZero: Real-time customer success.
What does Totango cost vs ChurnZero?
Totango is a paid tool. ChurnZero is a paid tool. Visit their websites for detailed pricing.