Unbounce vs Hotjar: Which Should You Choose in 2026?
Choosing between Unbounce and Hotjar comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Unbounce
Landing page builder
Best for you if:
- • You want the higher-rated option (8.4/10 vs 8.3/10)
- • You need landing pages features specifically
- • Landing page builder trusted by 15,000+ brands with 100+ templates and drag-and-drop editor
- • Smart Traffic AI automatically routes visitors to pages where they convert best - 30% more conversions
Hotjar
Heatmaps and session recordings
Best for you if:
- • You want to try before committing
- • You need screen recording features specifically
- • Behavior analytics tool with heatmaps, session recordings, and user feedback surveys.
- • Visualizes clicks, scrolls, and mouse movements to understand how visitors interact with pages.
| At a Glance |  Hotjar | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Landing Pages | Screen Recording |
Rating | 84/100 | 83/100 |
| Feature | Unbounce | Hotjar |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 84 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Landing PagesLead Generation | Screen RecordingSurvey Tools |
Understanding the Differences
Both Unbounce and Hotjar solve similar problems, but they approach them differently.Unbounce positions itself as "landing page builder" while Hotjarfocuses on "heatmaps and session recordings". These differences matter depending on what you're trying to accomplish.
When to Choose Unbounce
Unbounce makes sense if you're looking for a comprehensive paid solution. With a score of 84/100, it's our top pick in this comparison.
When to Choose Hotjar
Hotjar is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Hotjar won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Hotjar
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Unbounce handles scale better in our testing.
We'd pick: Unbounce
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Unbounce is built for organizations like yours.
We'd pick: Unbounce
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Hotjar has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Unbounce higher (84/100). But the community has upvoted Hotjar more (0 votes). Pick your source of truth.
Key Takeaways
What Unbounce Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider Hotjar If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Unbounce (84/100). But the honest answer is that "better" depends on your situation. Unbounce scores higher in our analysis, but Hotjar might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Unbounce or Hotjar better?
Based on our analysis, Unbounce scores higher with 84/100. Unbounce ispaid while Hotjar is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Unbounce to Hotjar easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Unbounce and Hotjar offer free trials?
Most software in this category offers free trials or free tiers. Unbounce is paid with potential trial.Hotjar is freemium with a free tier. Visit their websites for current trial offers.