Zoho Campaigns vs Reply.io: Which Should You Choose in 2026?
Choosing between Zoho Campaigns and Reply.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Zoho Campaigns
Improve your marketing with a unified solution for email and SMS marketing.
Best for you if:
- • You need something completely free
- • You need email marketing features specifically
- • Unified platform for email and SMS marketing.
- • Advanced automation and personalization features for targeted campaigns.
Reply.io
Sales engagement and automation platform
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • You need marketing automation features specifically
- • Reply.io is a sales engagement platform for automated outreach
- • It creates multichannel sequences across email, LinkedIn, and calls
| At a Glance |  Zoho Campaigns |  Reply.io |
|---|---|---|
Price | Free | Paid |
Best For | Email Marketing | Marketing Automation |
Rating | —/100 | 82/100 |
| Feature | Zoho Campaigns | Reply.io |
|---|---|---|
| Pricing Model | Free | Paid |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Marketing AutomationSales Engagement |
How Zoho Campaigns and Reply.io Compare
Zoho Campaigns
Improve your marketing with a unified solution for email and SMS marketing.
Free
Reply.io
Sales engagement and automation platform
Paid · 82/100 score
Zoho Campaigns is a email marketing tool. Reply.io is in marketing automation.
Who Should Use What?
On a budget?
Zoho Campaigns is free. Reply.io is paid.
Go with: Zoho Campaigns
Want the highest-rated option?
Reply.io scores 82/100. Zoho Campaigns is unrated.
Go with: Reply.io
Value user reviews?
Neither has user reviews yet.
Go with: Reply.io
3 Questions to Help You Decide
What's your budget?
Zoho Campaigns is free. Reply.io is paid. Go with Zoho Campaigns if free matters most.
What's your use case?
Zoho Campaigns is a email marketing tool. Reply.io is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Reply.io
- Higher score: 82/100 vs unrated
- Our pick for this comparison
Zoho Campaigns
- Completely free
- Better fit for email marketing
The Bottom Line
Reply.io (82/100) is our pick. That said, Zoho Campaigns is free — hard to beat on price.
Frequently Asked Questions
Is Zoho Campaigns or Reply.io better?
Reply.io scores 82/100 in our evaluation. Zoho Campaigns is free and Reply.io is paid.
What are Zoho Campaigns and Reply.io used for?
Zoho Campaigns: Improve your marketing with a unified solution for email and SMS marketing.. Reply.io: Sales engagement and automation platform.
What does Zoho Campaigns cost vs Reply.io?
Zoho Campaigns is completely free. Reply.io is a paid tool. Visit their websites for detailed pricing.