Zoho Campaigns

Pros

• Combines email and SMS marketing in one platform.
• Offers extensive personalization and automation capabilities.
• Provides a wide variety of professional and responsive email templates.
• Includes robust analytics for campaign performance tracking.
• Integrates with numerous other platforms, including Zoho CRM and Shopify.

Cons

• The busy, layered interface with many settings and non-obvious concepts like topics gives Zoho Campaigns a steeper learning curve than lighter email tools, so new users need real time to configure and build campaigns.
• Deliverability is a recurring complaint, with reviewers reporting that newsletters often land in the spam folder (especially for Gmail recipients) unless you carefully set up SPF, DKIM, and DMARC domain authentication.
• The platform delivers most of its value only when paired with other Zoho products, and third-party integrations outside the Zoho ecosystem get mixed feedback, which limits it for teams built on non-Zoho stacks.
• Email design and template flexibility is restrictive for unique layouts, and reviewers say support can be slow or unhelpful, particularly outside business hours and on lower-tier plans.