HubSpot Marketing vs Zoho Campaigns: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for HubSpot Marketing and Zoho Campaigns side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
HubSpot Marketing
Marketing automation by HubSpot
Best for you if:
- • You want complete inbound marketing platform
Zoho Campaigns
Improve your marketing with a unified solution for email and SMS marketing.
Best for you if:
- • You want a fully free tool (HubSpot Marketing requires payment)
| At a Glance | HubSpot Marketing | Zoho Campaigns |
|---|---|---|
Starts at | Free plan, paid from $20/seat/mo, billed monthly Starter plan | Free 100% free |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.4/5 G2 4.4 · SourceForge 4.6 14,991 reviews | 4.3/5 G2 4.3 · Capterra 4.3 1,359 reviews |
Free plan | No | Yes |
Watch out for | Onboarding fees for higher tiers | Overage fees for exceeding email/contact limits |
Choose HubSpot Marketing or Zoho Campaigns?
Choose HubSpot Marketing if
- You want complete inbound marketing platform
- You want excellent CRM integration
Choose Zoho Campaigns if
- You want a fully free tool (HubSpot Marketing requires payment)
- You want combines email and SMS marketing in one platform
- You want offers extensive personalization and automation capabilities
In-Depth Analysis
HubSpot Marketing
Marketing automation by HubSpot
HubSpot Marketing's pricing is generous for small businesses with its robust Free Tools and Starter tier at $20/month.
Watch out
Onboarding fees for higher tiers
Strengths
- Pro: Complete inbound marketing platform
- Pro: Excellent CRM integration
- Pro: Powerful marketing automation
- Pro: Great for content marketing
- Pro: Comprehensive analytics
Weaknesses
- Con: Very expensive, with paid tiers starting at a high price point
- Con: Steep learning curve
- Con: Contracts are inflexible
- Con: Can be overkill for small businesses
- Con: Some features feel basic individually
Key features
Zoho Campaigns
Improve your marketing with a unified solution for email and SMS marketing.
The 'Kostenlos' tier for Zoho Campaigns is quite generous, offering 6,000 emails and 2,000 contacts for free, which is more than many competitors provide in their free plans.
Watch out
Overage fees for exceeding email/contact limits
Strengths
- Pro: Combines email and SMS marketing in one platform.
- Pro: Offers extensive personalization and automation capabilities.
- Pro: Provides a wide variety of professional and responsive email templates.
- Pro: Includes robust analytics for campaign performance tracking.
- Pro: Integrates with numerous other platforms, including Zoho CRM and Shopify.
Weaknesses
- Con: The busy, layered interface with many settings and non-obvious concepts like topics gives Zoho Campaigns a steeper learning curve than lighter email tools, so new users need real time to configure and build campaigns.
- Con: Deliverability is a recurring complaint, with reviewers reporting that newsletters often land in the spam folder (especially for Gmail recipients) unless you carefully set up SPF, DKIM, and DMARC domain authentication.
- Con: The platform delivers most of its value only when paired with other Zoho products, and third-party integrations outside the Zoho ecosystem get mixed feedback, which limits it for teams built on non-Zoho stacks.
- Con: Email design and template flexibility is restrictive for unique layouts, and reviewers say support can be slow or unhelpful, particularly outside business hours and on lower-tier plans.
Key features
Plans and prices: HubSpot Marketing vs Zoho Campaigns
| Tool | Plans and prices | Source |
|---|---|---|
| HubSpot Marketing |
| hubspot.com/products/marketing read Nov 1, 2026 |
| Zoho Campaigns |
| zoho.com/campaigns read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on HubSpot Marketing pricing and Zoho Campaigns pricing.
Key Takeaways
HubSpot Marketing
- Choose if you want marketing automation by HubSpot
Zoho Campaigns
- Choose if you want improve your marketing with a unified solution for email and SMS marketing
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 14,991 reviews for HubSpot Marketing, 4.3/5 from 1,359 reviews for Zoho Campaigns).
- HubSpot Marketing starts at $20/seat/mo, billed monthly; Zoho Campaigns has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
What Users Say
HubSpot Marketing Reviews
Almost all of a marketer’s tasks are in one window, whereas before you had to check campaign results in different windows, today you can save a lot of time on analysis.
Frequently Asked Questions
How do HubSpot Marketing and Zoho Campaigns compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.4/5 from 14,991 reviews for HubSpot Marketing, 4.3/5 from 1,359 reviews for Zoho Campaigns). HubSpot Marketing starts at $20/seat/mo, billed monthly; Zoho Campaigns has no public paid plan price on file. Both have a free plan.
What are HubSpot Marketing and Zoho Campaigns used for?
HubSpot Marketing: Marketing automation by HubSpot. Zoho Campaigns: Improve your marketing with a unified solution for email and SMS marketing.
What does HubSpot Marketing cost vs Zoho Campaigns?
HubSpot Marketing's cheapest paid plan is Starter at $20/seat/mo, billed monthly. Zoho Campaigns is free. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between HubSpot Marketing and Zoho Campaigns?
HubSpot Marketing's main strength: complete inbound marketing platform. Zoho Campaigns's main strength: combines email and SMS marketing in one platform.