Mailerlite vs Zoho Campaigns: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Mailerlite and Zoho Campaigns side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Mailerlite leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Mailerlite
Simple, affordable email marketing for growing businesses
Best for you if:
- • You want affordable email marketing
Zoho Campaigns
Improve your marketing with a unified solution for email and SMS marketing.
Best for you if:
- • You want a fully free tool (Mailerlite requires payment)
| At a Glance | Mailerlite | Zoho Campaigns |
|---|---|---|
Starts at | Free plan, paid from $12/mo flat, billed monthly Comfort plan | Free 100% free |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.7/5 Capterra 4.7 · G2 4.6 · SourceForge 4.8 3,514 reviews | 4.3/5 G2 4.3 · Capterra 4.3 1,359 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Overage fees for exceeding email/contact limits |
Choose Mailerlite or Zoho Campaigns?
Choose Mailerlite if
- You want affordable email marketing
- You want good free tier
Choose Zoho Campaigns if
- You want a fully free tool (Mailerlite requires payment)
- You want combines email and SMS marketing in one platform
- You want offers extensive personalization and automation capabilities
In-Depth Analysis
Mailerlite
Simple, affordable email marketing for growing businesses
Mailerlite's pricing is very fair and generous, especially with its robust free tier.
Strengths
- Pro: Affordable email marketing
- Pro: Good free tier
- Pro: Easy to use
- Pro: Landing pages included
- Pro: Automation
Weaknesses
- Con: Less powerful automation
- Con: Basic segmentation
- Con: Support response time
- Con: Limited for advanced users
- Con: Some features removed
Key features
Zoho Campaigns
Improve your marketing with a unified solution for email and SMS marketing.
The 'Kostenlos' tier for Zoho Campaigns is quite generous, offering 6,000 emails and 2,000 contacts for free, which is more than many competitors provide in their free plans.
Watch out
Overage fees for exceeding email/contact limits
Strengths
- Pro: Combines email and SMS marketing in one platform.
- Pro: Offers extensive personalization and automation capabilities.
- Pro: Provides a wide variety of professional and responsive email templates.
- Pro: Includes robust analytics for campaign performance tracking.
- Pro: Integrates with numerous other platforms, including Zoho CRM and Shopify.
Weaknesses
- Con: The busy, layered interface with many settings and non-obvious concepts like topics gives Zoho Campaigns a steeper learning curve than lighter email tools, so new users need real time to configure and build campaigns.
- Con: Deliverability is a recurring complaint, with reviewers reporting that newsletters often land in the spam folder (especially for Gmail recipients) unless you carefully set up SPF, DKIM, and DMARC domain authentication.
- Con: The platform delivers most of its value only when paired with other Zoho products, and third-party integrations outside the Zoho ecosystem get mixed feedback, which limits it for teams built on non-Zoho stacks.
- Con: Email design and template flexibility is restrictive for unique layouts, and reviewers say support can be slow or unhelpful, particularly outside business hours and on lower-tier plans.
Key features
Plans and prices: Mailerlite vs Zoho Campaigns
| Tool | Plans and prices | Source |
|---|---|---|
| Mailerlite |
| mailerlite.com/pricing read Oct 30, 2026 |
| Zoho Campaigns |
| zoho.com/campaigns read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Mailerlite pricing and Zoho Campaigns pricing.
Key Takeaways
Mailerlite
- Higher user rating: 4.7/5 vs 4.3/5
Zoho Campaigns
- Choose if you want improve your marketing with a unified solution for email and SMS marketing
What the data shows
On the data below, Mailerlite leads on higher user rating. We do not name an overall winner for this pair.
- Mailerlite has the higher user rating (4.7/5 from 3,514 reviews for Mailerlite, 4.3/5 from 1,359 reviews for Zoho Campaigns).
- Mailerlite starts at $12/mo flat, billed monthly; Zoho Campaigns has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Mailerlite and Zoho Campaigns compare in 2026?
On the data below, Mailerlite leads on higher user rating. We do not name an overall winner for this pair. Mailerlite has the higher user rating (4.7/5 from 3,514 reviews for Mailerlite, 4.3/5 from 1,359 reviews for Zoho Campaigns). Mailerlite starts at $12/mo flat, billed monthly; Zoho Campaigns has no public paid plan price on file. Both have a free plan.
What are Mailerlite and Zoho Campaigns used for?
Mailerlite: Simple, affordable email marketing for growing businesses. Zoho Campaigns: Improve your marketing with a unified solution for email and SMS marketing.
What does Mailerlite cost vs Zoho Campaigns?
Mailerlite's cheapest paid plan is Comfort at $12/mo flat, billed monthly; it also has a free plan. Zoho Campaigns is free. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Mailerlite and Zoho Campaigns?
Mailerlite's main strength: affordable email marketing. Zoho Campaigns's main strength: combines email and SMS marketing in one platform.