ZoomInfo vs Copper: Which Should You Choose in 2026?
Choosing between ZoomInfo and Copper comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ZoomInfo
B2B contact database and intelligence
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.2/10)
Copper
CRM built for Google Workspace
Best for you if:
| At a Glance | ||
|---|---|---|
Price | Paid | Paid |
Best For | Sales | Sales |
Rating | 86/100 | 82/100 |
| Feature | ZoomInfo | Copper |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 86 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Sales | Sales |
Understanding the Differences
Both ZoomInfo and Copper solve similar problems, but they approach them differently.ZoomInfo positions itself as "b2b contact database and intelligence" while Copperfocuses on "crm built for google workspace". These differences matter depending on what you're trying to accomplish.
When to Choose ZoomInfo
ZoomInfo makes sense if you're looking for a comprehensive paid solution. With a score of 86/100, it's our top pick in this comparison.
When to Choose Copper
Copper is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Copper
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. ZoomInfo handles scale better in our testing.
We'd pick: ZoomInfo
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. ZoomInfo is built for organizations like yours.
We'd pick: ZoomInfo
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with ZoomInfo—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated ZoomInfo higher (86/100). But the community has upvoted Copper more (0 votes). Pick your source of truth.
Key Takeaways
What ZoomInfo Does Better
- Higher overall score (86/100)
- Our recommendation for most use cases
Consider Copper If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with ZoomInfo (86/100). But the honest answer is that "better" depends on your situation. ZoomInfo scores higher in our analysis, but Copper might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is ZoomInfo or Copper better?
Based on our analysis, ZoomInfo scores higher with 86/100. ZoomInfo ispaid while Copper is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from ZoomInfo to Copper easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do ZoomInfo and Copper offer free trials?
Most software in this category offers free trials or free tiers. ZoomInfo is paid with potential trial.Copper is paid with potential trial. Visit their websites for current trial offers.