Best Internal Communications Software
Reach every employee—from desk workers to frontline—with communications that actually get read
By Toolradar Editorial Team · Updated
Slack remains the standard for real-time team communication. Workvivo excels at company-wide employee engagement and internal social. ContactMonkey adds analytics to email newsletters for Outlook environments. For deskless workers, platforms like Beekeeper or Staffbase specialize in mobile-first frontline communication.
Internal communications is more than Slack channels. It encompasses company-wide announcements, employee newsletters, all-hands content, and reaching frontline workers who don't sit at computers. Different tools serve different needs: real-time chat, async announcements, employee engagement platforms, and newsletter tools. Here's how to think about the space.
What is Internal Communications Software?
Internal comms tools help organizations communicate with employees. Categories include: real-time messaging (Slack, Teams), employee engagement platforms (Workvivo, Workplace), internal newsletters (ContactMonkey, Staffbase), and frontline worker apps. The goal: ensure employees stay informed, aligned, and connected to company culture.
Why Internal Comms Matters
Poor internal communication costs companies significantly—in productivity, engagement, and alignment. Employees who feel informed are more engaged. Change initiatives fail without communication. Remote and hybrid work has made intentional communication even more critical. Good internal comms creates culture; poor comms destroys it.
Key Features to Look For
Reach employees through email, app, intranet, and messaging
Reach deskless and frontline workers on their phones
Track open rates, engagement, and reach of communications
Target communications to specific teams, locations, or roles
Enable employee feedback, not just top-down broadcasts
Connect with HRIS, collaboration tools, and other systems
Organize and schedule communications
Employee recognition, profiles, and community building
Key Factors to Consider
Evaluation Checklist
Pricing Overview
Slack Free, Teams with M365, Google Chat with Workspace
Slack Pro $8.75/mo, Slack Business+ $12.50/mo, M365 Business Basic $6/mo
Workvivo ~$3-6/user, Staffbase custom, Slack Enterprise Grid custom
Top Picks
Based on features, user feedback, and value for money.
Knowledge workers wanting instant messaging and channel-based communication
Organizations with desk + frontline mix wanting to build culture and reach all employees
Companies using Outlook/Gmail wanting to improve internal newsletter engagement without new tools
Mistakes to Avoid
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Adding tools without communication strategy — More channels doesn't mean better communication. Before buying any tool, define: what types of communications? To which audiences? Through which channels? A clear strategy prevents tool sprawl
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Assuming Slack = internal comms — Slack is instant messaging, not strategic communication. Important announcements posted in Slack channels have a 4-hour half-life—after that, they're buried. Company-wide comms need a dedicated channel (email, intranet, or Workvivo)
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Ignoring frontline workers — If 40% of your workforce doesn't have email or computer access, email-based internal comms reaches 60% of employees at best. Mobile-first platforms (Workvivo, Beekeeper, Staffbase) solve this
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No measurement — 'We sent a company newsletter' tells you nothing. Track open rates (40-60% is good), click rates, and engagement. ContactMonkey and Workvivo provide this. If you can't measure, you can't improve
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One-way broadcasting — Employees who can't respond or ask questions disengage. Every announcement should have a feedback mechanism: comments, reactions, or survey link. Two-way communication builds trust; broadcasting builds resentment
Expert Tips
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Use different channels for different content types — Urgent alerts: SMS/push notification. Company announcements: email + intranet/Workvivo. Team updates: Slack channels. All-hands content: video + written summary. One channel can't serve all purposes
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Measure reach, not just sends — ContactMonkey shows open rates; Workvivo shows engagement. If your company newsletter has a 30% open rate, 70% of employees don't see it. Consider multi-channel delivery for important messages
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Enable two-way feedback on everything — Add a reaction or comment option to every announcement. Even simple thumbs up/down gives you signal. Workvivo's social features make this natural; ContactMonkey's embedded polls work for email
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Segment by relevance — Don't send warehouse updates to the marketing team. Segment by department, location, role, and seniority. Relevant communications get 2-3x higher engagement than all-company blasts
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Less is more — Over-communication is as harmful as under-communication. Establish a cadence: CEO update monthly, department updates weekly, urgent alerts as needed. Every extra message reduces attention on the important ones
Red Flags to Watch For
- !No mobile app or mobile-unfriendly platform—if 30%+ of your workforce doesn't sit at computers, an email/desktop-only tool misses them entirely
- !No read receipt or engagement analytics—'we sent it' is not the same as 'they received it.' Without measurement, internal comms is hope-based strategy
- !Adding a new standalone platform to an already-crowded tool stack—employees won't adopt tool #7. Integrate with where they already work (email, Slack, Teams)
- !Treating internal comms as one-way broadcasting—platforms without two-way feedback (comments, reactions, polls) miss the engagement component entirely
The Bottom Line
Slack (free to $12.50/user/month) handles real-time team communication excellently but isn't designed for strategic company-wide comms. Workvivo (~$3-6/user/month) serves employee engagement and culture building, especially for organizations with frontline workers. ContactMonkey (from ~$200/month) adds intelligence to internal email newsletters without requiring new platform adoption. Microsoft Teams (included with M365) works well for Microsoft-centric organizations. Most companies need multiple approaches—real-time chat + company announcements + mobile reach—not one platform to rule them all.
Frequently Asked Questions
Is Slack good for internal communications?
For real-time team communication, yes. For company-wide announcements, strategic communications, and reaching frontline workers—not really. Slack is conversation, not publication. Use it for what it's designed for; add other tools for other needs.
How do I reach frontline workers?
Mobile apps designed for deskless workers (Beekeeper, Staffbase, Workvivo). SMS for urgent alerts. Digital signage in break rooms. Don't expect them to check email or Slack—they're not at computers.
How do I get employees to actually read internal comms?
Make it relevant (segment by role/location), make it brief (respect their time), make it valuable (not just corporate fluff), and make it accessible (right channel for the audience). Measure and improve based on engagement data.
Related Guides
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