Classy

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The #1 online fundraising platform for nonprofits, powered by the GoFundMe community.

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TL;DR - Classy

Dedicated online fundraising platform for nonprofits.
Offers branded campaigns, customizable donation forms, and peer-to-peer fundraising.
Leverages the GoFundMe community for increased discoverability and donor engagement.

Pricing: Free plan available

Best for: Growing teams

Pros & Cons

Pros

Access to GoFundMe's community of 190M donors
No-code tools for quick campaign and form creation
Comprehensive features for various fundraising types, including events and P2P
Data-driven insights to optimize fundraising performance
Seamless integration for a unified fundraising experience

Cons

Specific pricing details are not publicly available, requiring a demo request
Primarily focused on online fundraising, may require integration with offline strategies

Key Features

Branded and customizable campaign pagesEasy-to-design embeddable donation formsPersonalized ask amounts and donation frequenciesGoFundMe Nonprofit Page for discoverabilityLive event management (registration, ticketing, check-in)Peer-to-peer fundraising campaignsGoFundMe Intelligence for donor insights and dataNo-code campaign and form builder

Pricing Plans

Essentials

Zero subscription fees

Zero subscription fees and no setup costs
Same-day access to GoFundMe Pro’s core product suite
Expert resources and support articles on demand
Best-in-class payment solutions with GoFundMe Pay

Custom pricing

GoFundMe Pro’s flexible fundraising platform
Assisted onboarding aligned to your unique goals
Native marketing analytics and recurring giving management
Hands-on support plus expert on-demand resources
Advanced integrations, API access, and more

Calculate your cost View full pricing

What is Classy?

Editorial review

GoFundMe Pro, formerly Classy, is a dedicated online fundraising platform designed specifically for nonprofits. It empowers organizations to achieve their fundraising goals through branded campaigns, intelligent tools, and customizable donation forms. The platform leverages the vast GoFundMe community to enhance discoverability and connect nonprofits with a broad base of potential donors. GoFundMe Pro provides tools for creating high-conversion campaign pages and donation forms without requiring any coding knowledge. It supports various fundraising initiatives including live events with registration and ticketing, and peer-to-peer campaigns that enable supporters to fundraise on behalf of the nonprofit. The platform also offers GoFundMe Intelligence, providing insights and data to optimize fundraising efforts, including personalized ask amounts and frequencies.

LCLouis CorneloupUpdated May 18, 2026 · how we evaluateSourceclassy.org ↗

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Classy FAQ

How does GoFundMe Pro leverage the broader GoFundMe community to benefit nonprofits?

GoFundMe Pro allows nonprofits to claim a dedicated Nonprofit Page on GoFundMe, providing direct access to GoFundMe's extensive community of 190 million engaged supporters. This enhances discoverability and connects nonprofits with a wider audience for their campaigns.

What specific functionalities does GoFundMe Pro offer for managing live fundraising events?

GoFundMe Pro includes comprehensive tools for live event management, covering registration, ticketing, and check-in processes. This allows nonprofits to efficiently organize and execute events to build their community and raise funds.

Can nonprofits customize the donation forms and campaign pages without needing development resources?

Yes, GoFundMe Pro features a Studio campaign builder that enables nonprofits to create and customize high-conversion campaign pages and donation forms without any coding. This allows for quick adjustments and agile responses to fundraising needs.

What kind of intelligence and data insights does GoFundMe Pro provide to optimize fundraising efforts?

GoFundMe Pro offers 'GoFundMe Intelligence' which provides insights and data to help optimize donation forms. This includes features like personalized ask amounts, suggested donation frequencies, and nudges designed to improve donor engagement and conversion rates.

How quickly can a nonprofit launch a new campaign using GoFundMe Pro?

Nonprofits can create a new campaign in as little as 10 minutes and add program designations in just 2 minutes. The no-code builder and intuitive interface are designed for rapid deployment of fundraising initiatives.

Source: classy.org