TL;DR - Customer.io
- Customer.io is a marketing automation platform for sending targeted emails and push notifications
- It triggers messages based on user behavior with powerful segmentation and workflow builders
- Plans start at $100/month for up to 5,000 profiles
Pricing: Paid only
Best for: Enterprises & professionals
Score: 83/100
Pricing Plans
14-day free trialEssentials
$100/month
Starting at
- 5,000 profiles
- 1M emails
- Visual workflow builder
- 2 object types
Most Popular
Premium
$1000/month
Annual billing
- Custom profiles
- 10 object types
- HIPAA compliance
- 90-day onboarding
Enterprise
~$28k-55k/year
- Custom everything
- Dedicated support
- SLA
About Customer.io
Customer.io sends messages triggered by what users do. Welcome sequences, re-engagement campaigns, transactional updates—automated communication that responds to behavior, not just schedules.
The segmentation is powerful. Workflows handle complex logic. Integration with your data means messages stay relevant.
Product and marketing teams wanting behavioral messaging choose Customer.io for automation that responds to how users actually use the product.
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Customer.io FAQ
No free tier. Essentials $100/month for 5K profiles. Premium $1,000/month with more features. Enterprise custom pricing.
Customer.io is a marketing automation platform. Send targeted messages based on user behavior. Email, SMS, push, and in-app messaging.
Customer.io focuses on automated messaging. Intercom is more for live support and product tours. Different use cases with some overlap.
Behavior-based segmentation and triggers. Send messages when users do (or don't do) things. More flexible than traditional email marketing.