Transaction fees apply for online and in-person payments
Fees for new clients acquired through the Fresha marketplace
Additional costs for advanced features like client loyalty and enhanced insights

What is Fresha?

Fresha is a comprehensive platform designed for both consumers and businesses in the beauty and wellness industry. For consumers, it acts as a discovery and booking engine, allowing them to easily find, book, and manage appointments with salons, barbers, medspas, and wellness studios in their local area. Users can browse services, view prices, read reviews, and book appointments instantly through the web or mobile app, with convenient features like online payments and automated reminders. For businesses, Fresha provides an all-in-one salon software and booking system. It offers tools for appointment scheduling, client management, point of sale, marketing, and online bookings through various channels including their own website, social media, Google, and the Fresha marketplace. The platform aims to streamline operations, attract new clients, and enhance the overall client experience, with features like consultation forms, retail management, and detailed reporting.

Available on: Web, iOS, Android

Data compiled by Toolradar Pricing checked Oct 31, 2026 · How we evaluate

Source fresha.com

Ratings Across the Web

4.7 (1,450 reviews)

Fresha holds an aggregate rating of 4.7 out of 5 from 1,450 reviews across G2 and Capterra, last checked September 17, 2026.

G2 3 reviews

4.2/5

Capterra 1,447 reviews

4.8/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Online appointment booking for clients
Calendar and appointment scheduling for businesses
Client management with consultation forms
Point of sale (POS) and retail inventory management
Marketing tools including email and SMS campaigns
Online payments with no-show and cancellation fees
Direct booking links for websites, Facebook, Instagram, and Google
Fresha marketplace for new client acquisition

Pricing Plans

Free Trial

Pricing checked Oct 31, 2026. Source: fresha.com/pricing, read Oct 31, 2026

Fresha plans and prices, checked October 2026
Plan	Price	Details
Independent	$19.95 / mo	Single calendar column 20 free messages 50 free marketing emails +1 more Show less Email and chat support
Team	$14.95 / mo	Multiple calendar columns 20 free messages per team member 50 free marketing emails per team member +1 more Show less Phone, chat, and Email support
Enterprise	Custom rates	Enterprise solutions available for high-volume businesses with over 20 team members

Calculate your cost View full pricing

Is Fresha worth the price?

Good value

This pricing structure is best for small to medium-sized beauty and wellness businesses looking for scalable solutions.

Hidden Costs & Gotchas

Overage fees for messages/emails

Full Fresha pricing: every plan, hidden costs and alternatives

How Fresha's pricing compares

At $14.95/member/mo, billed monthly, Fresha is mid-range of its 4 comparable direct competitors ($12 to $79/mo across the set).

Setmore

$12

Fresha

$14.95

Vagaro

$20

Squire

$30

Mindbody

$79

Not ranked, different unit or currency: StyleSeat $19/mo flat, whole organisation, billed monthly.

Entry paid plan, monthly price, per member, billed monthly. Pricing checked Oct 31, 2026.

Recent pricing updates

Changes we detected on the Fresha pricing page.

Oct 31, 2026 Independent went from $13.92 to $19.95 a month; Team went from $9.63 to $14.95 per member a month.

Fresha by the numbers

Fresha compared with 83 Directories tools on Toolradar, as of Nov 2026
Metric	Fresha	Peer median	Position (1 is best)
Free plan	No	80% have one	n/a
Listed as an alternative to	9 tools	2	#7 of 83 (joint)
User rating	4.7/5 (across the web, 1,450 ratings)	4.3/5	#1 of 26 (joint) tools with 20+ reviews

Listed as an alternative to: #11 on 2026-10-16 to #7 on 2026-11-02 (rank among 83 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Directories data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Fresha by the numbers”, Nov 2026.

Reviews

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4.7/5

Across 1,450 verified user reviews on Capterra, G2

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Best Fresha Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Setmore Freemium

Automate bookings and reduce no-shows with 24/7 self-scheduling

4.6

Mindbody Paid

Unlock growth for fitness, beauty, and wellness businesses with an all-in-one management platform.

3.9

Vagaro Paid

Book your next salon, spa, or fitness appointment with ease.

4.6

Booksy Paid

Effortless online appointment booking and business management for beauty and wellness professionals.

4.7

StyleSeat Paid

Online booking and business management for beauty and wellness professionals.

4.1

Squire Paid

Barbershop booking, payments and shop management software for solo barbers and multi-chair shops.

5.0

See all meeting scheduling tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Fresha alternatives 6+ tools ranked, pricing + verdict per pick Fresha vs Setmore Head-to-head: features, pricing, who wins Fresha vs Mindbody Head-to-head: features, pricing, who wins Fresha vs Vagaro Head-to-head: features, pricing, who wins

Explore More

Fresha FAQ

What are the key differences between the Independent and Team pricing plans for businesses using Fresha?

The Independent plan is designed for single-person businesses and includes one calendar column, 20 free messages, and 50 free marketing emails per month. The Team plan, for multiple team member businesses, charges per bookable team member and offers multiple calendar columns, 20 free messages per team member, and 50 free marketing emails per team member, along with phone support.

How does Fresha handle online and in-person payment processing fees for businesses?

Fresha charges a fee of 1.29% + €0.20 per transaction for both online and in-person payments. Additionally, there is a €0.10 charge per Tap to Pay authorization for in-person transactions.

Are there any fees associated with clients booking through the Fresha marketplace?

Fresha applies a one-time fee only when brand new clients discover and book a business through the Fresha marketplace. There is no fee for returning clients who book through the marketplace.

What are the costs for automated communication features like text messages and marketing emails?

Businesses receive 20 free automated text messages and WhatsApp notifications per month (per team member for the Team plan), after which texts cost €0.14 and WhatsApp messages cost €0.14 - €0.25. They also get 50 free marketing emails monthly (per team member for the Team plan), with additional emails costing €0.02 each.

What optional add-ons are available to enhance business operations and client engagement?

Optional add-ons include Client Loyalty for €59.95 per location monthly, Insights for €9.95 per bookable team member monthly, and Google Rating Boost for €13.95 per location monthly. There is also a Data Connector for €235 per location monthly and Meta Pixel Ads, which is free.

Source: fresha.com

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