Fresha

Name: Fresha
Brand: Fresha
Price: 8.95 USD
Rating: 4.7 (1394 reviews)

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Discover and book beauty and wellness appointments with top-rated salons and spas nearby.

Directories Meeting Scheduling Practice Management Marketing

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4.7(1,394 across the web)

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Reviews onG2Capterra

1394 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Easy to use for both clients and businesses

Biggest con

Transaction fees apply for online and in-person payments

TL;DR - Fresha

Book beauty and wellness appointments online instantly.
Manage salon and spa operations with a comprehensive software suite.
Discover new local businesses and services through the marketplace.

Pricing: Paid only

Best for: Enterprises & pros

4.7/5 across review platforms

What is Fresha?

Editorial review

Fresha is a comprehensive platform designed for both consumers and businesses in the beauty and wellness industry. For consumers, it acts as a discovery and booking engine, allowing them to easily find, book, and manage appointments with salons, barbers, medspas, and wellness studios in their local area. Users can browse services, view prices, read reviews, and book appointments instantly through the web or mobile app, with convenient features like online payments and automated reminders. For businesses, Fresha provides an all-in-one salon software and booking system. It offers tools for appointment scheduling, client management, point of sale, marketing, and online bookings through various channels including their own website, social media, Google, and the Fresha marketplace. The platform aims to streamline operations, attract new clients, and enhance the overall client experience, with features like consultation forms, retail management, and detailed reporting.

Available on: Web, iOS, Android

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcefresha.com ↗

Pros & Cons

Pros

Easy to use for both clients and businesses
Comprehensive features for salon management
Attracts new clients through the Fresha marketplace
Automated reminders reduce no-shows
Flexible pricing with a free tier for basic use

Cons

Transaction fees apply for online and in-person payments
Fees for new clients acquired through the Fresha marketplace
Additional costs for advanced features like client loyalty and enhanced insights

Ratings Across the Web

4.7(1,394 reviews)

G23 reviews

4.2/5

Capterra1,391 reviews

4.8/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Online appointment booking for clientsCalendar and appointment scheduling for businessesClient management with consultation formsPoint of sale (POS) and retail inventory managementMarketing tools including email and SMS campaignsOnline payments with no-show and cancellation feesDirect booking links for websites, Facebook, Instagram, and GoogleFresha marketplace for new client acquisition

Pricing Plans

Free Trial

Pricing checked Jul 12, 2026

Independent

$12.95 / month

Single calendar column
20 free messages
50 free marketing emails
Email and chat support

Team

$8.95 / team member monthly

Multiple calendar columns
20 free messages per team member
50 free marketing emails per team member
Phone, chat, and Email support

Enterprise

Custom rates

Enterprise solutions available for high-volume businesses with over 20 team members

Calculate your cost View full pricing

Is Fresha worth the price?

85/100

Fresha's pricing for Independent and Team tiers appears quite competitive and fair, especially given the per-team-member model for the Team plan at $8.95.

The Independent plan at $12.95 per month is also reasonable for solo practitioners. This pricing structure is best for small to medium-sized beauty and wellness businesses looking for scalable solutions.

Hidden Costs & Gotchas

Overage fees for messages/emails

Enterprise plan requires custom quote

No annual discount mentioned

How Fresha Compares to Competitors

Compared to Vagaro, which starts around $25/month for a single user, Fresha's Independent plan at $12.95 is significantly more affordable. For teams, Mindbody's starter plan can be around $129/month, making Fresha's $8.95 per team member a much more cost-effective option for growing businesses.

How Fresha's pricing compares

At $9.63/mo, Fresha is the most affordable of its 2 direct competitors.

Fresha

$9.63

StyleSeat

$35

Mindbody

$106.92

Entry paid plan, monthly. Pricing checked Jul 12, 2026.

Reviews

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4.7/5

Across 1,394 verified user reviews on Capterra, G2

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Best Fresha Alternatives

Top alternatives based on features, pricing, and user needs.

SetmoreFreemium

Automate bookings and reduce no-shows with 24/7 self-scheduling

4.6

MindbodyPaid

Unlock growth for fitness, beauty, and wellness businesses with an all-in-one management platform.

3.9

VagaroPaid

Book your next salon, spa, or fitness appointment with ease.

4.6

BooksyPaid

Effortless online appointment booking and business management for beauty and wellness professionals.

4.5

StyleSeatPaid

Online booking and business management for beauty and wellness professionals.

4.2

See all directories tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Fresha vs SetmoreHead-to-head: features, pricing, who wins Fresha vs MindbodyHead-to-head: features, pricing, who wins Fresha vs VagaroHead-to-head: features, pricing, who wins

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Fresha FAQ

What are the key differences between the Independent and Team pricing plans for businesses using Fresha?

The Independent plan is designed for single-person businesses and includes one calendar column, 20 free messages, and 50 free marketing emails per month. The Team plan, for multiple team member businesses, charges per bookable team member and offers multiple calendar columns, 20 free messages per team member, and 50 free marketing emails per team member, along with phone support.

How does Fresha handle online and in-person payment processing fees for businesses?

Fresha charges a fee of 1.29% + €0.20 per transaction for both online and in-person payments. Additionally, there is a €0.10 charge per Tap to Pay authorization for in-person transactions.

Are there any fees associated with clients booking through the Fresha marketplace?

Fresha applies a one-time fee only when brand new clients discover and book a business through the Fresha marketplace. There is no fee for returning clients who book through the marketplace.

What are the costs for automated communication features like text messages and marketing emails?

Businesses receive 20 free automated text messages and WhatsApp notifications per month (per team member for the Team plan), after which texts cost €0.14 and WhatsApp messages cost €0.14 - €0.25. They also get 50 free marketing emails monthly (per team member for the Team plan), with additional emails costing €0.02 each.

What optional add-ons are available to enhance business operations and client engagement?

Optional add-ons include Client Loyalty for €59.95 per location monthly, Insights for €9.95 per bookable team member monthly, and Google Rating Boost for €13.95 per location monthly. There is also a Data Connector for €235 per location monthly and Meta Pixel Ads, which is free.

Source: fresha.com

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