Funnel

Funnel is a marketing intelligence platform designed to centralize, clean, and activate all marketing data. It helps businesses understand their performance, optimize campaigns with confidence, and drive better results by turning messy marketing data into clear, actionable insights. The platform offers solutions ranging from solving specific data problems to running an entire marketing intelligence operation. Funnel caters to marketers, data teams, and agencies. Marketers can turn scattered data into actionable insights, optimize spend, and prove campaign impact. Data teams benefit from analysis-ready marketing data delivered to their warehouses, automated data workflows, and advanced measurement capabilities. Agencies can scale consistent client reporting, onboard new clients quickly, and customize outputs to match client needs. Key features include over 600 connectors, AI-powered workflows like Data Chat for conversational insights, automated reporting, and advanced measurement models combining marketing mix modeling, digital attribution, and incrementality testing. The platform's core capabilities include a Data Hub for managing connections and transformations, powerful reporting dashboards, advanced measurement tools, data integration for exporting combined data to various destinations, and data activation to boost performance with smarter conversion signals sent to ad platforms.