Funnel

Name: Funnel
Brand: Funnel
Price: 120 USD
Rating: 4.1 (222 reviews)

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The leading marketing intelligence platform for data clarity and growth.

From $120/mo, billed monthly

Paid Marketing Analytics Data & Databases

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4.1 (222 across the web)

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Reviews on Trustpilot G2 Capterra

222 reviews tracked

The Bottom Line

Updated Oct 28, 2026

Price: From $120/mo, billed monthly. Compare plans

Key facts

Centralizes and cleans all marketing data from over 600 sources.
Provides AI-powered insights, automated reporting, and advanced measurement to optimize campaigns.
Helps marketers, data teams, and agencies turn data into actionable intelligence and drive growth.

Pros

Marketing data hub
Good connectors
Active development
Good features
Fair pricing

Cons

Learning curve
Complex pricing
Feature gaps
Better for agencies
Support varies

What is Funnel?

Funnel is a marketing intelligence platform designed to centralize, clean, and activate all marketing data. It helps businesses understand their performance, optimize campaigns with confidence, and drive better results by turning messy marketing data into clear, actionable insights. The platform offers solutions ranging from solving specific data problems to running an entire marketing intelligence operation. Funnel caters to marketers, data teams, and agencies. Marketers can turn scattered data into actionable insights, optimize spend, and prove campaign impact. Data teams benefit from analysis-ready marketing data delivered to their warehouses, automated data workflows, and advanced measurement capabilities. Agencies can scale consistent client reporting, onboard new clients quickly, and customize outputs to match client needs. Key features include over 600 connectors, AI-powered workflows like Data Chat for conversational insights, automated reporting, and advanced measurement models combining marketing mix modeling, digital attribution, and incrementality testing. The platform's core capabilities include a Data Hub for managing connections and transformations, powerful reporting dashboards, advanced measurement tools, data integration for exporting combined data to various destinations, and data activation to boost performance with smarter conversion signals sent to ad platforms.

Available on: Web

Data compiled by Toolradar Pricing checked Oct 28, 2026 · How we evaluate

Source funnel.io

Ratings Across the Web

4.1 (222 reviews)

Funnel holds an aggregate rating of 4.1 out of 5 from 222 reviews across Trustpilot, G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Marketing data hub
Data connectors
Data transformation
Reporting
Warehouse export
Attribution modeling

Pricing Plans

Pricing checked Oct 28, 2026. Source: funnel.io/pricing, read Oct 28, 2026

Funnel plans and prices, checked October 2026
Plan	Price	Details
Free	$0	400 flexpoints Up to 5 users 4 core connectors +1 more Show less Funnel Dashboards export
Starter	$120/month	500 flexpoints 121 connectors 3 dashboards +1 more Show less Google Sheets & Looker Studio
Business	Contact Sales	Custom flexpoints All connectors More destinations +1 more Show less Priority support
Enterprise	Contact Sales	Unlimited scale Custom integrations Dedicated support +1 more Show less SLA

Calculate your cost View full pricing

Is Funnel worth the price?

Good value

Funnel's pricing starts with a generous Free tier, offering 400 flexpoints, which is great for small teams or individuals.

The jump to the Starter tier at $120/month for only 100 more flexpoints seems a bit steep, especially considering the 'Contact Sales' for Business and Enterprise tiers, which often indicates higher costs. This structure is best for businesses with growing data integration needs who are willing to invest.

Full Funnel pricing: every plan, hidden costs and alternatives

How Funnel's pricing compares

At $120/mo, billed monthly, Funnel is mid-range of its 3 comparable direct competitors ($30 to $150/mo across the set).

RudderStack

$30

Funnel

$120

Segment

$120

Statsig

$150

Not ranked, different unit or currency: Supermetrics $55/mo flat, whole organisation, billed monthly.

Entry paid plan, monthly price, billed monthly. Pricing checked Oct 28, 2026.

Funnel by the numbers

Toolradar data: Funnel's entry paid plan ($120/mo, billed monthly) ranks #126 of 158 (joint) for price among the Data & Databases tools with a verified entry price and no stated unit, where the median is $30/mo. As of Oct 2026.

Funnel compared with 568 Data & Databases tools on Toolradar, as of Oct 2026
Metric	Funnel	Peer median	Position (1 is best)
Entry paid plan	$120/mo, billed monthly	$30/mo	#126 of 158 (joint) tools with no stated price unit, verified price
Free plan	No	65% have one	n/a
Listed as an alternative to	9 tools	2	#82 of 568 (joint)
User rating	4.1/5 (across the web, 222 ratings)	4.5/5	#176 of 202 (joint) tools with 20+ reviews

Listed as an alternative to: #81 on 2026-10-16 to #82 on 2026-10-31 (rank among 568 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Data & Databases data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Funnel by the numbers”, Oct 2026.

Reviews

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4.1/5

Across 222 verified user reviews on G2, Capterra, Trustpilot

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Best Funnel Alternatives

Top alternatives based on features, pricing, and user needs.

Segment Freemium

Unify customer data and personalize experiences across 750+ destinations

4.6

Statsig Freemium

Feature flags and product experimentation

4.7

Supermetrics Paid

AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.

3.6

Improvado Paid

Centralize, harmonize, and automate your marketing data for AI-powered insights and reporting.

4.5

RudderStack Freemium

Open-source CDP to collect, route, and activate your customer data

4.7

See all marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Funnel vs Segment Head-to-head: features, pricing, who wins Funnel vs Statsig Head-to-head: features, pricing, who wins Funnel vs Supermetrics Head-to-head: features, pricing, who wins

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Funnel FAQ

How does Funnel help marketers optimize their campaigns?

Funnel centralizes scattered marketing data and transforms it into actionable insights, allowing marketers to understand performance, optimize spend, and prove campaign impact with confidence. It provides tools to turn messy data into clear, usable information for better decision-making.

Which teams benefit most from using Funnel?

Funnel is designed for marketers, data teams, and agencies. Marketers gain actionable insights for campaign optimization, data teams receive analysis-ready data and automated workflows, and agencies can scale client reporting and customize outputs efficiently.

What kind of data integration capabilities does Funnel offer?

Funnel offers over 600 connectors to centralize marketing data and can export combined data to various destinations for further analysis. It also includes data activation features to send smarter conversion signals back to ad platforms to boost performance.

How does Funnel compare to Supermetrics for marketing data management?

Funnel functions as a comprehensive marketing intelligence platform, offering a robust data hub with over 600 connectors and advanced measurement models. While both tools connect to marketing data sources, Funnel emphasizes solving specific data problems and running an entire marketing intelligence operation.

What are the main trade-offs to consider when implementing Funnel?

Prospective users should be aware that Funnel has a learning curve due to its comprehensive features and complex pricing structure. Some users have also noted feature gaps and varying support experiences, suggesting it might be better suited for agencies or larger teams.

How is Funnel priced?

Funnel is a paid product and does not include a permanently free tier. Its pricing is described as complex, reflecting the breadth of its features and solutions for marketing intelligence.

Can Funnel help with advanced marketing measurement?

Yes, Funnel includes advanced measurement models that combine marketing mix modeling, digital attribution, and incrementality testing. These tools help businesses gain deeper insights into their marketing performance and optimize their strategies.

How does Funnel pricing compare with other Data & Databases tools?

Funnel's entry paid plan ($120/mo, billed monthly) ranks #126 of 158 (joint) for price among the Data & Databases tools with a verified entry price and no stated unit, where the median is $30/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Oct 2026.

Source: funnel.io

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