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MoreThanReal

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AI-powered virtual try-on and beauty agents for hyper-personalized shopping experiences.

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Tracked since2026
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The Bottom Line

Entry price

Paid plans only

Biggest pro

Boosts conversion rates by increasing customer confidence

Biggest con

Specific integration details are not publicly listed

TL;DR - MoreThanReal

  • Offers AI-based virtual try-on for makeup, skincare, and haircare products.
  • Provides an AI beauty agent for personalized advice and routines via messaging apps.
  • Algorithms are designed for inclusivity, catering to diverse skin tones and backgrounds.
Pricing: Paid only
Best for: Enterprises & pros

What is MoreThanReal?

Editorial review
MoreThanReal provides AI-driven solutions for beauty brands and retailers to enhance the online shopping experience. It addresses the challenges customers face in choosing the right makeup, skincare, and haircare products by offering personalized recommendations and virtual try-on capabilities. The platform aims to reduce purchase hesitation, lower return rates, and boost conversion by giving customers confidence in their product choices. The core offerings include a Virtual Try-on service that uses color and skin analysis to provide realistic virtual makeup applications, and an AI Beauty Agent that delivers tailored advice through platforms like WhatsApp and brand-specific apps. This agent offers virtual makeup, skin and hair analysis, and personalized beauty routines, all while maintaining brand voice and values. MoreThanReal's algorithms are specifically designed to be inclusive, reflecting diverse skin tones and backgrounds, particularly those found in Brazil, ensuring a representative experience for a global audience.

Available on: Web

Pros & Cons

Pros

  • Boosts conversion rates by increasing customer confidence
  • Reduces product return rates
  • Provides hyper-personalized shopping journeys
  • Ensures inclusivity with algorithms developed for diverse demographics
  • Offers deep customer insights through AI agent interactions

Cons

  • Specific integration details are not publicly listed
  • Pricing model is not transparent without a demo request

Preview

Key Features

AI-based personalized product recommendationsRealistic virtual makeup try-onSkin and hair analysisAI beauty agent for tailored adviceIntegration with WhatsApp and brand appsInclusive algorithms for diverse skin tones

Pricing

Paid

MoreThanReal offers paid plans. Visit their website for current pricing details.

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MoreThanReal FAQ

How does MoreThanReal's virtual try-on account for different lighting conditions or screen calibrations on a customer's device?

MoreThanReal's virtual try-on utilizes advanced algorithms that perform color and skin analysis to provide realistic virtual makeup. While specific details on environmental factors are not provided, the system aims for high fidelity by adapting to individual user characteristics to ensure the virtual application is as accurate as possible across various viewing conditions.

Can the AI Beauty Agent be customized to reflect a brand's specific product catalog, promotional offers, and unique brand voice?

Yes, the AI Beauty Agent is designed to align with a brand’s unique values and voice. It offers personalized beauty routines and product recommendations while staying consistent with the brand's identity, implying a level of customization for product catalogs and messaging.

What specific data points does the AI use for its skin and hair analysis to provide personalized recommendations?

The AI performs skin and hair analysis to inform personalized recommendations. While the exact data points are proprietary, it leverages factors like color analysis and individual characteristics to suggest suitable makeup, skincare, and haircare products.

How does MoreThanReal ensure its algorithms are inclusive and representative of diverse skin tones, particularly given its development background in Brazil?

MoreThanReal's proprietary algorithms were specifically developed to reflect Brazil’s diversity in skin tones and backgrounds. This foundational approach ensures an inclusive and representative experience for consumers globally, moving beyond standard datasets to cater to a broader range of complexions.

Beyond WhatsApp, what other messaging platforms or direct integrations are supported for the AI Beauty Agent?

The AI Beauty Agent is stated to deliver tailored beauty advice through WhatsApp and brand-specific Apps. The platform emphasizes integration into existing brand ecosystems, suggesting flexibility for other direct app integrations beyond just messaging platforms.

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