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Shorten, track, and retarget every link with custom audiences.

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Reviews onG2Capterra
32 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Simplifies retargeting audience creation

Biggest con

Requires an existing ad budget to fully leverage retargeting features

TL;DR - PixelMe

  • Shorten and brand links
  • Embed retargeting pixels in every link
  • Build custom audiences from link clicks
Pricing: Free plan available
Best for: Growing teams
4.7/5 across review platforms

What is PixelMe?

Editorial review
PixelMe is a link management platform that allows users to shorten URLs, track clicks, and build custom retargeting audiences from anyone who clicks their links. It integrates with various advertising platforms like Facebook, Google, LinkedIn, and Twitter, enabling marketers to create highly targeted ad campaigns based on link engagement. This tool is designed for marketers, advertisers, and businesses of all sizes looking to optimize their digital campaigns. By embedding a retargeting pixel into every shortened link, PixelMe helps users increase ad ROI, improve conversion rates, and gain deeper insights into their audience's behavior. It simplifies the process of creating custom audiences, making retargeting accessible even for those without extensive technical knowledge.

Pros & Cons

Pros

  • Simplifies retargeting audience creation
  • Increases ad campaign effectiveness
  • Provides detailed link performance insights
  • Easy to use interface
  • Supports multiple ad platforms

Cons

  • Requires an existing ad budget to fully leverage retargeting features
  • May be overkill for users who only need basic link shortening

Ratings Across the Web

4.7(32 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Custom branded short linksRetargeting pixel embeddingAudience building from link clicksLink analytics and trackingIntegration with Facebook AdsIntegration with Google AdsIntegration with LinkedIn AdsIntegration with Twitter Ads

Pricing

Freemium

PixelMe offers a generous free tier with optional paid upgrades for advanced features.

View pricing

Reviews

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4.7/5

Across 32 verified user reviews on Capterra, G2

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PixelMe FAQ

How does PixelMe help marketers optimize their digital campaigns?

PixelMe allows marketers to shorten URLs and embed a retargeting pixel into every link. This enables the creation of custom audiences based on link engagement, which can then be used to run highly targeted ad campaigns on platforms like Facebook, Google, LinkedIn, and Twitter.

Which teams benefit most from using PixelMe?

PixelMe is best suited for marketing teams, advertisers, and businesses of all sizes that aim to optimize their digital campaigns. It helps these teams increase ad ROI and improve conversion rates by simplifying the creation of custom retargeting audiences.

How is PixelMe priced?

PixelMe offers a free tier for basic usage, and users can upgrade to paid plans for more extensive features and higher usage limits. This allows users to choose a plan that aligns with their specific needs and scale of operations.

What kind of insights does PixelMe provide regarding link performance?

PixelMe offers detailed link performance insights, allowing users to track clicks and understand audience behavior. This data helps in evaluating the effectiveness of campaigns and making informed decisions for future marketing efforts.

Can PixelMe integrate with various advertising platforms?

Yes, PixelMe integrates with multiple advertising platforms, including Facebook, Google, LinkedIn, and Twitter. These integrations facilitate the creation and management of targeted ad campaigns directly from link engagement data.

How does PixelMe compare to Bitly regarding retargeting capabilities?

PixelMe differentiates itself by embedding a retargeting pixel into every shortened link, allowing users to build custom audiences for ad platforms. While Bitly primarily focuses on link shortening and tracking, PixelMe extends this functionality to include advanced retargeting for increased ad effectiveness.

What are the main trade-offs when choosing PixelMe?

PixelMe's full potential, particularly its retargeting features, requires an existing ad budget to be fully leveraged. For users who only need basic link shortening without advanced retargeting, some of its features might be more comprehensive than necessary.

Source: pixelme.me

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