
AI-driven simulation platform for predicting human behavior and de-risking decisions at scale.
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Simile can simulate how customers, employees, or general populations respond to various changes, including new products, policies, and market shifts, providing insights into their reactions and decision-making processes.
Simile's simulations are built on a foundation model developed from pioneering research in AI-based simulation and generative agents. The platform is anchored in a Gallup's probability-based, nationally representative panel, ensuring that model decisions are transparent, replicable, and empirically validated against real-world sentiment.
Yes, Simile allows teams to test concepts and validate design choices with simulated real-world behavior. This enables organizations to catch critical feedback and refine their offerings in a controlled environment before costly launches.
Leading companies across various sectors, including finance, telecommunications, consumer goods, healthcare, and private equity, use Simile to rehearse earnings calls, model litigation outcomes, test policy changes, and gain deeper insights into consumer behavior.
Simile is powered by a foundation model that predicts human behavior. This model is based on research that introduced the concepts of generative agents and rich agentic simulations, which collectively gave rise to the field of AI-based simulation.
By allowing teams to test, learn, and refine product ideas and strategies in a simulated environment, Simile helps accelerate time to market. It enables organizations to understand consumers better and align teams faster across the organization, ensuring confidence before real-world deployment.
Source: simile.ai