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This product has been sunsetted and is no longer available.

Free plan available Visit Website
Reviews on G2
21 reviews tracked

The Bottom Line

Price
Free plan available. Compare plans

Key facts

  • Privacy-friendly web analytics tool with event tracking and A/B testing
  • Acquired by Vercel and sunset, users directed to Vercel Analytics
  • No longer available for new signups

Pros

  • Extremely lightweight script with minimal performance impact
  • Privacy-focused analytics without cookie consent requirements
  • Clean and intuitive dashboard designed for simplicity
  • Built-in A/B testing without additional tools
  • Seamless migration path to Vercel Analytics

Cons

  • Product has been sunset and is no longer accepting new users
  • All users must migrate to Vercel Analytics
  • No standalone offering available anymore
  • Limited historical data access after shutdown

What is Splitbee?

Splitbee was a privacy-friendly web analytics tool that offered event tracking, user journey analysis, and A/B testing with a clean, minimal interface. Founded by Tobi and Timo, it was acquired by Vercel and has since been sunset. Former users are directed to Vercel Analytics as the official successor. The product emphasized simplicity, real-time dashboards, and developer-friendly integrations without requiring cookie banners or complex setup.

Available on: Web

Ratings Across the Web

4.2 (21 reviews)

Splitbee holds an aggregate rating of 4.2 out of 5 from 21 reviews across G2, last checked October 21, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

  • Real-time analytics dashboard with visitor tracking
  • Custom event tracking for conversions and interactions
  • User journey and funnel analysis
  • Built-in A/B testing for experiments
  • Lightweight tracking script with no cookie banners needed
  • Automation workflows triggered by user events
  • Developer-friendly API and npm package
  • Team collaboration with shared dashboards

Pricing

Freemium

Splitbee offers a generous free tier with optional paid upgrades for advanced features.

View pricing

Is Splitbee worth the price?

Fair value

Splitbee has been sunsetted and is no longer available, making a direct pricing analysis impossible.

However, its acquisition by Vercel suggests a strategic move to integrate analytics into a broader developer platform. Users are now directed to Vercel Analytics, which is typically included with Vercel's hosting plans, offering a potentially more integrated and cost-effective solution for Vercel users.

Full Splitbee pricing: every plan, hidden costs and alternatives

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Splitbee by the numbers

Splitbee compared with 38 A/B Testing tools on Toolradar, as of Nov 2026
Metric Splitbee Peer median Position (1 is best)
Free plan Yes 20 of 38 have one n/a
User rating 4.2/5 (across the web, 21 ratings) 4.6/5 #23 of 25 (joint) tools with 20+ reviews

Each position is counted among the tools that have data for that row, as noted under it. All A/B Testing data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Splitbee by the numbers”, Nov 2026.

Reviews

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4.2/5

Across 21 verified user reviews on G2

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Splitbee FAQ

Is Splitbee still available?

No. Splitbee has been sunset after being acquired by Vercel. The team and technology have been integrated into Vercel Analytics.

What should former Splitbee users do?

Vercel recommends migrating to Vercel Analytics, which continues the mission of providing simple, privacy-friendly web analytics.

Was Splitbee free to use?

Splitbee offered a freemium model with a generous free tier and paid plans for higher usage. Since the product is sunset, pricing is no longer relevant.

What made Splitbee different from other analytics tools?

Splitbee stood out for its minimal interface, lightweight tracking script, built-in A/B testing, and privacy-first approach that did not require cookie consent banners.

Source: splitbee.io

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