Google Analytics vs Splitbee: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Google Analytics and Splitbee side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Google Analytics leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Google Analytics
The free analytics standard that tracks most websites
Best for you if:
- • You want free and powerful
Splitbee
This product has been sunsetted and is no longer available.
Best for you if:
- • You want extremely lightweight script with minimal performance impact
| At a Glance | Google Analytics | Splitbee |
|---|---|---|
Starts at | Free plan | Free plan |
Category | Web Analytics Product Analytics | Web Analytics Product Analytics |
Rating | 4.5/5 Capterra 4.7 · G2 4.5 · Trustpilot 3.6 14,975 reviews | 4.2/5 G2 4.2 21 reviews |
Free plan | Yes | Yes |
Choose Google Analytics or Splitbee?
Choose Google Analytics if
- You want free and powerful
- You want industry standard
Choose Splitbee if
- You want extremely lightweight script with minimal performance impact
- You want privacy-focused analytics without cookie consent requirements
In-Depth Analysis
Google Analytics
The free analytics standard that tracks most websites
Google Analytics offers an incredibly generous free tier that is more than sufficient for the vast majority of websites, making it exceptionally fair and market-leading.
Strengths
- Pro: Free and powerful
- Pro: Industry standard
- Pro: Deep Google Ads integration
- Pro: Comprehensive data
- Pro: Wide adoption
Weaknesses
- Con: GA4 learning curve
- Con: Privacy concerns (GDPR)
- Con: Data sampling at scale
- Con: Complex for beginners
- Con: Can slow site down
Key features
Splitbee
This product has been sunsetted and is no longer available.
Splitbee has been sunsetted and is no longer available, making a direct pricing analysis impossible.
Strengths
- Pro: Extremely lightweight script with minimal performance impact
- Pro: Privacy-focused analytics without cookie consent requirements
- Pro: Clean and intuitive dashboard designed for simplicity
- Pro: Built-in A/B testing without additional tools
- Pro: Seamless migration path to Vercel Analytics
Weaknesses
- Con: Product has been sunset and is no longer accepting new users
- Con: All users must migrate to Vercel Analytics
- Con: No standalone offering available anymore
- Con: Limited historical data access after shutdown
Key features
Plans and prices: Google Analytics vs Splitbee
| Tool | Plans and prices | Source |
|---|---|---|
| Google Analytics |
| analytics.google.com read Sep 27, 2026 |
| Splitbee | No plan prices on file | splitbee.io read Sep 27, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Google Analytics pricing and Splitbee pricing.
Key Takeaways
Google Analytics
- Higher user rating: 4.5/5 vs 4.2/5
Splitbee
- Choose if you want this product has been sunsetted and is no longer available
What the data shows
On the data below, Google Analytics leads on higher user rating. We do not name an overall winner for this pair.
- Google Analytics has the higher user rating (4.5/5 from 14,975 reviews for Google Analytics, 4.2/5 from 21 reviews for Splitbee).
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Google Analytics and Splitbee compare in 2026?
On the data below, Google Analytics leads on higher user rating. We do not name an overall winner for this pair. Google Analytics has the higher user rating (4.5/5 from 14,975 reviews for Google Analytics, 4.2/5 from 21 reviews for Splitbee). Both have a free plan.
What are Google Analytics and Splitbee used for?
Google Analytics: The free analytics standard that tracks most websites. Splitbee: This product has been sunsetted and is no longer available.
What does Google Analytics cost vs Splitbee?
Google Analytics has no public paid-plan price on file. Splitbee has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Sep 27, 2026.
What's the main difference between Google Analytics and Splitbee?
Google Analytics's main strength: free and powerful. Splitbee's main strength: extremely lightweight script with minimal performance impact.