Alternatives

Best Splitbee alternatives in 2026

Data compiled by Toolradar Updated October 30, 2026 How we rate

Cite this list: Toolradar, best Splitbee alternatives 2026, toolradar.com/alternatives/splitbee

8 direct alternatives to Splitbee, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.

Quick answer

Google Analytics is the top alternative to Splitbee on our list, followed by PostHog and Matomo.
5 of the 8 alternatives have a free plan, starting with Google Analytics.
Highest rated: Fathom Analytics, 4.7 out of 5 from 21 ratings, Sep 2026.

Publications that cover the tools tracked here

8 alternatives
5 with a free plan

Google Analytics
#1 Top pick
The free analytics standard that tracks most websites
Pricing
Free plan
4.5 /5 across G2, Capterra and Trustpilot · 14,975 ratings, Sep 2026
Our take
Best overall
Read the review
PostHog
#2
Open-source product analytics with event tracking, feature flags, and session recording
Pricing
Free plan
4.5 /5 on G2 · 1,054 ratings, Aug 2026
Read the review
Matomo
#3
Open-source web analytics alternative to GA
Starting price
From $19 /mo
Cheapest paid plan, monthly, as of October 2026
4.4 /5 across G2 and Capterra · 158 ratings, Sep 2026
Read the review

Splitbee vs 8 alternatives

Splitbee and its alternatives compared on starting price (cheapest paid plan, monthly, as of October 2026), free plan and average user rating.
Tool	Starting price (Oct 2026)	Free plan	Rating
Splitbee Compared tool	Price: Free + paid	Free plan: Yes	4.2 out of 5, from 21 ratings on G2 (21)
Google Analytics	Price: Free + paid	Free plan: Yes	4.5 out of 5, from 14,975 ratings across G2, Capterra and Trustpilot (14,975)
PostHog	Price: Free + paid	Free plan: Yes	4.5 out of 5, from 1,054 ratings on G2 (1,054)
Matomo	Price: $19/mo	Free plan: Yes	4.4 out of 5, from 158 ratings across G2 and Capterra (158)
Fathom Analytics	Price: $18/mo	Free plan: No	4.7 out of 5, from 21 ratings on G2 (21)
Countly	Price: $40/mo	Free plan: Yes	4.1 out of 5, from 20 ratings on G2 (20)
Umami	Price: $9/mo	Free plan: Yes	4.5 out of 5, from 5 ratings on G2 (5)
Plausible	Price: $9/mo	Free plan: No	n/a
OpenPanel	Price: $2.5/mo	Free plan: No	n/a

Why people consider alternatives to Splitbee

Splitbee was a privacy-friendly web analytics tool that offered event tracking, user journey analysis, and A/B testing with a clean, minimal interface. Founded by Tobi and Timo, it was acquired by Vercel and has since been sunset.

Teams most often switch away when one of these starts to bite:

Pricing at scale as usage or premium tiers add up.
Missing integrations with the rest of your stack.
Performance or scale limits as your needs grow.
A specific feature gap you have hit in web analytics.

The 8 alternatives below cover the same core job (web analytics) with different trade-offs.

See full Splitbee review Best web analytics tools How we rank

Splitbee by the numbers

Splitbee compared with 38 A/B Testing tools on Toolradar, as of Nov 2026
Metric	Splitbee	Peer median	Position (1 is best)
Free plan	Yes	20 of 38 have one	n/a
User rating	4.2/5 (across the web, 21 ratings)	4.6/5	#23 of 25 (joint) tools with 20+ reviews

Each position is counted among the tools that have data for that row, as noted under it. All A/B Testing data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Splitbee by the numbers”, Nov 2026.

Web Analytics leaderboards from Toolradar data

Toolradar ranks Web Analytics tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.

CSV

Lowest entry price, plans with no stated unit

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 51 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit, Web Analytics tools on Toolradar, as of Nov 2026
#	Tool	Entry plan
1	OpenPanel	$2.50/mo, billed monthly
2	GTmetrix	$4.99/mo, billed yearly
3	GoatCounter	$5/mo, billed monthly
3	Plerdy	$5/mo
3	Sleek Analytics for iOS	$5/mo, billed monthly

A position exists only when at least 8 tools have data for that metric. 51 of 81 Web Analytics tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Web Analytics leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Web Analytics statistics.

8 alternatives to Splitbee

Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Splitbee.

Frequently asked questions

What is the best alternative to Splitbee?

Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Splitbee are Google Analytics, PostHog, Matomo. Each solves the same core job with different trade-offs on pricing, features, and integrations.

Is there a free alternative to Splitbee?

There is no fully free alternative in this list. Google Analytics is freemium: a permanent free tier plus paid plans (The free analytics standard that tracks most websites).

Why do people look for Splitbee alternatives?

Common reasons teams switch away from Splitbee: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in web analytics. The alternatives on this page solve the same core problem with different trade-offs.

Side-by-side comparisons

In-depth comparison pages for Splitbee versus each alternative.

Splitbee vs Google Analytics Splitbee vs PostHog Splitbee vs Matomo Splitbee vs Fathom Analytics Splitbee vs Countly Splitbee vs Umami Splitbee vs Plausible Splitbee vs OpenPanel

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Full Splitbee review Visit Splitbee

Top 3 alternatives to Splitbee

Google Analytics

PostHog

Matomo