Triptease
UnclaimedMaximize direct hotel bookings and outperform OTAs with data-driven marketing automation.
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TL;DR - Triptease
- Increases direct hotel bookings by beating OTA prices automatically.
- Personalizes guest journeys and marketing with real-time data.
- Optimizes metasearch, paid search, and email marketing for hotels.
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Automatically undercuts OTA prices to secure direct bookings.
- Provides deep insights into guest behavior for personalized marketing.
- Offers comprehensive marketing tools across multiple channels.
- Seamlessly integrates with a wide range of booking engines and CRMs.
- Demonstrated success in increasing ROAS and conversion rates for hotels.
Cons
- Specific pricing details are not publicly available.
- Requires integration with existing hotel systems for full functionality.
Key Features
Metasearch Price Match with AI-powered algorithmic biddingOn-site Price Match for booking engine price adjustmentsPersonalized website content and offers for individual guestsOptimized Paid Search bidding based on likelihood to convertAutomated Cart Abandonment and Availability Alert emailsSmart Retargeting ads based on 'likelihood to convert' dataGuest communication in 130+ languages via social and messaging appsReal-time rate parity monitoring against OTAs
Pricing
Paid
Triptease offers paid plans. Visit their website for current pricing details.
About Triptease
By Toolradar Team·
Triptease is a comprehensive Data Marketing Platform designed specifically for hotels to increase direct bookings, optimize revenue, and enhance guest engagement. It leverages unique hotel, price, and customer data across various marketing channels to drive conversions. The platform helps hotels understand guest behavior to build personalized booking journeys, automatically adjust prices to compete with Online Travel Agencies (OTAs), and maintain rate parity.
Triptease caters to Revenue Managers by automatically beating OTA prices, maximizing direct bookings and RevPAR, and providing tools to monitor price parity. Marketing Managers can personalize their marketing efforts using live price and guest data, expanding the potential of their CRM. eCommerce Managers benefit from dynamic pricing, promotions, and automated cart abandonment emails to maximize website conversions and recapture lost revenue.
The platform integrates seamlessly with over 120 booking engines and CRMs, offering solutions for metasearch, personalized website experiences, paid search optimization, email marketing, and retargeting. It provides tools like Price Match to automatically adjust direct prices to undercut OTAs, and Metasearch Date Boost to maximize visibility during key periods, ultimately empowering hotels to take control of their direct booking channel.
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Triptease FAQ
How does Triptease's Price Match feature ensure hotels always have the best direct price against OTAs?
The Price Match feature automatically detects when an OTA is undercutting a hotel's direct price on metasearch or the booking engine. It then dynamically adjusts the direct price by the minimum amount necessary to win the booking, ensuring the hotel always offers the most competitive rate while protecting RevPAR.
What specific data points does Triptease use to personalize website experiences for individual guests?
Triptease leverages live price and guest data, including their behavior on the website and likelihood to convert, to show personalized messages, content, and offers. This tailored approach is designed to nudge visitors through the booking process and increase conversion rates.
Can Triptease help hotels optimize their paid search campaigns beyond just showing live prices?
Yes, Triptease optimizes paid search by increasing bids for more valuable traffic and only paying for guests who are more likely to convert. It also allows hotels to show live booking engine prices directly in their ads, providing transparency to guests before they click, thereby improving ROI and reducing wasted ad spend.
How does the Metasearch Date Boost feature work, and what is its primary benefit for hotels?
Metasearch Date Boost allows hotels to specify target dates for which they want to maximize bookings. The automation then boosts metasearch ad spend for those specific dates, increasing visibility and driving direct bookings during crucial periods or for specific events.
What kind of email automation does Triptease provide to help recapture lost revenue?
Triptease offers automated email solutions such as Cart Abandonment emails, which target guests who started but didn't complete a booking, and Availability Alerts, which notify guests when desired dates become available. These are particularly useful during peak seasons to re-engage potential bookers.
Source: triptease.com