Triptease

Triptease is a comprehensive Data Marketing Platform designed specifically for hotels to increase direct bookings, optimize revenue, and enhance guest engagement. It leverages unique hotel, price, and customer data across various marketing channels to drive conversions. The platform helps hotels understand guest behavior to build personalized booking journeys, automatically adjust prices to compete with Online Travel Agencies (OTAs), and maintain rate parity. Triptease caters to Revenue Managers by automatically beating OTA prices, maximizing direct bookings and RevPAR, and providing tools to monitor price parity. Marketing Managers can personalize their marketing efforts using live price and guest data, expanding the potential of their CRM. eCommerce Managers benefit from dynamic pricing, promotions, and automated cart abandonment emails to maximize website conversions and recapture lost revenue. The platform integrates seamlessly with over 120 booking engines and CRMs, offering solutions for metasearch, personalized website experiences, paid search optimization, email marketing, and retargeting. It provides tools like Price Match to automatically adjust direct prices to undercut OTAs, and Metasearch Date Boost to maximize visibility during key periods, ultimately empowering hotels to take control of their direct booking channel.