Apollo.io vs Copper: Which Should You Choose in 2026?
Choosing between Apollo.io and Copper comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Apollo.io
B2B sales intelligence and engagement platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.2/10)
- • You want to try before committing
Copper
CRM built for Google Workspace
Best for you if:
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Paid |
Best For | Sales | Sales |
Rating | 88/100 | 82/100 |
| Feature | Apollo.io | Copper |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 88 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Sales | Sales |
Understanding the Differences
Both Apollo.io and Copper solve similar problems, but they approach them differently.Apollo.io positions itself as "b2b sales intelligence and engagement platform" while Copperfocuses on "crm built for google workspace". These differences matter depending on what you're trying to accomplish.
When to Choose Apollo.io
Apollo.io makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 88/100, it's our top pick in this comparison.
When to Choose Copper
Copper is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Apollo.io lets you get started without pulling out your credit card.
We'd pick: Apollo.io
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Apollo.io handles scale better in our testing.
We'd pick: Apollo.io
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Copper takes enterprise seriously.
We'd pick: Copper
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Apollo.io, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Apollo.io higher (88/100). But the community has upvoted Copper more (0 votes). Pick your source of truth.
Key Takeaways
What Apollo.io Does Better
- Higher overall score (88/100)
- Our recommendation for most use cases
Consider Copper If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Apollo.io (88/100). But the honest answer is that "better" depends on your situation. Apollo.io scores higher in our analysis, but Copper might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Apollo.io or Copper better?
Based on our analysis, Apollo.io scores higher with 88/100. Apollo.io isfreemium while Copper is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Apollo.io to Copper easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Apollo.io and Copper offer free trials?
Most software in this category offers free trials or free tiers. Apollo.io is freemium with a free tier.Copper is paid with potential trial. Visit their websites for current trial offers.