BigMailer vs ConvertKit: Which is Better in 2026?
Choosing between BigMailer and ConvertKit comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: ConvertKit is our overall pick for email marketing workflows. Pick BigMailer if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
Best for you if:
- • Manage multiple email marketing brands/clients from a single dashboard.
- • Consolidates promotional, automation, and transactional emails with unified customer view.
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
Best for you if:
- • Email marketing for creators
- • Automation and sequences
| At a Glance |  BigMailer |  ConvertKit |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.9/5 | 4.5/5 |
Choose BigMailer or ConvertKit?
Choose BigMailer if
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
- Centralized management for multiple brands/clients
- Competitive and flexible pricing structure
- Excellent and responsive customer support
Choose ConvertKit if
Email marketing for creators: newsletters, landing pages, and monetization
- Built specifically for creators
- Simple automation builder
- Good free tier
| Feature | BigMailer | ConvertKit |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.9/5 33 reviews | ★4.5/5 4,453 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
In-Depth Analysis
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
Strengths
- +Centralized management for multiple brands/clients
- +Competitive and flexible pricing structure
- +Excellent and responsive customer support
- +Comprehensive features for both promotional and transactional emails
- +Robust email validation helps maintain sender reputation
Weaknesses
- -Amazon SES connection is required for sending on the free plan
- -Additional sending costs apply beyond included limits
- -No support for troubleshooting custom HTML template issues
Key features
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
Strengths
- +Built specifically for creators
- +Simple automation builder
- +Good free tier
- +Paid newsletter support
Weaknesses
- -Limited design customization
- -Basic analytics
- -More expensive than competitors at scale
Key features
Pricing: BigMailer vs ConvertKit
| Plan | BigMailer | ConvertKit |
|---|---|---|
| Tier 1 | $0 Startup | $0 Newsletter |
| Tier 2 | $6 per 5000 contacts/mo. Business Basic | $33 Creator |
| Tier 3 | $12.5 per 5000 contacts/mo. Business Pro | $66 Pro |
| Tier 4 | $10 per 5000 contacts/mo. Agency | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on BigMailer pricing and ConvertKit pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: BigMailer
Want the highest-rated option?
BigMailer: 4.9/5 (33 reviews). ConvertKit: 4.5/5 (4,453 reviews).
Go with: BigMailer
Value user reviews?
BigMailer: 33 reviews (4.9/5). ConvertKit: 4,453 reviews (4.5/5).
Go with: ConvertKit
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
BigMailer is rated higher: 4.9/5 vs 4.5/5.
Key Takeaways
ConvertKit
- Larger review base (4,453 reviews)
- Free tier available
- Our pick for this comparison
BigMailer
- Higher user rating: 4.9/5 vs 4.5/5
The Bottom Line
ConvertKit is our pick.
Frequently Asked Questions
Is BigMailer or ConvertKit better?
ConvertKit is rated in our evaluation. Both are freemium.
What are BigMailer and ConvertKit used for?
BigMailer: Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.. ConvertKit: Email marketing for creators: newsletters, landing pages, and monetization.
What does BigMailer cost vs ConvertKit?
BigMailer is freemium (free tier + paid plans). ConvertKit is freemium (free tier + paid plans). Visit their websites for detailed pricing.