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Craft CMS vs Wagtail: Which is Better in 2026?

Choosing between Craft CMS and Wagtail comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: Craft CMS wins this matchup. Our overall CMS pick is WordPress. Our free CMS pick is WordPress. Pick Wagtail if you need a fully free option.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked Sep 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Craft CMS

Empower your creative process with a flexible and customizable content management system.

Best for you if:

  • You want highly flexible and customizable for various project needs
  • You want excellent content authoring experience with intuitive interface and live preview

Wagtail

The leading open-source Python CMS for content management at enterprise scale.

Best for you if:

  • You want a fully free tool (Craft CMS requires payment)
  • You want open-source with no licensing fees
  • You want highly flexible for developers due to Python/Django foundation
At a Glance
Craft CMSCraft CMS
WagtailWagtail
Starts at
FreeFree tier available
FreeFree tier available
Best For
CMSCMS
Rating
4.4/54.4/5
Free plan
Yes Yes

Choose Craft CMS or Wagtail?

Craft CMS

Choose Craft CMS if

Empower your creative process with a flexible and customizable content management system.

  • You want highly flexible and customizable for various project needs
  • You want excellent content authoring experience with intuitive interface and live preview
Wagtail

Choose Wagtail if

The leading open-source Python CMS for content management at enterprise scale.

  • You want a fully free tool (Craft CMS requires payment)
  • You want open-source with no licensing fees
  • You want highly flexible for developers due to Python/Django foundation
FeatureCraft CMSWagtail
Pricing ModelFreemiumFree
User Rating
4.4/5
70 reviews
4.4/5
51 reviews
Categories
CMSHeadless CMS
CMSWriting & Content

In-Depth Analysis

Craft CMSCraft CMS

Empower your creative process with a flexible and customizable content management system.

Starts at Free
Good value

Craft CMS offers a fair pricing structure, especially with its generous free Solo tier for individual developers.

Strengths

  • +Highly flexible and customizable for various project needs
  • +Excellent content authoring experience with intuitive interface and live preview
  • +Strong developer features including GraphQL API and Twig templating
  • +Robust multi-site and localization capabilities
  • +Active and supportive community with extensive plugin ecosystem

Weaknesses

  • -Self-hosted versions require ongoing update fees after the first year
  • -Team and Pro versions can be costly for smaller projects if not hosted on Craft Cloud
  • -Learning curve for developers new to Twig or GraphQL if not already familiar

Key features

Custom Fields (23 built-in types)Live Preview with shareable URLsTwig Templating EngineAsset Management (local and cloud storage)Localization and Multi-site supportUser Management with detailed permissions

WagtailWagtail

The leading open-source Python CMS for content management at enterprise scale.

Starts at Free

Strengths

  • +Open-source with no licensing fees
  • +Highly flexible for developers due to Python/Django foundation
  • +Empowers editors with creative control and intuitive interface
  • +Strong focus on accessibility with built-in tools
  • +Scalable and secure, trusted by major organizations

Weaknesses

  • -Requires Python/Django knowledge for full customization and development
  • -May have a learning curve for non-developers compared to simpler CMS platforms

Key features

StreamField for intuitive content creation and flexible page layoutsCustomizable page types for tailored content architectureSnippets for reusable content componentsForm builder for creating contact forms and surveysAdvanced image management with focal point, cropping, and deduplicationHeadless CMS capabilities with a powerful content API

Pricing: Craft CMS vs Wagtail

PlanCraft CMSWagtail
Tier 1
Free forever
Solo
N/A
Tier 2
$279 per project
Team
N/A
Tier 3
$399 per project
Pro
N/A
Tier 4
Contact us
Enterprise
N/A

Pricing verified from each vendor's public pricing page. Compare in detail on Craft CMS pricing and Wagtail pricing.

Who Should Use What?

On a budget?

Wagtail is free. Craft CMS is freemium.

Go with: Wagtail

Want the highest-rated option?

Craft CMS: 4.4/5 (70 reviews). Wagtail: 4.4/5 (51 reviews).

Go with: Craft CMS

Value user reviews?

Craft CMS: 70 reviews (4.4/5). Wagtail: 51 reviews (4.4/5).

Go with: Craft CMS

3 Questions to Help You Decide

1

What's your budget?

Craft CMS is freemium. Wagtail is free. Go with Wagtail if free matters most.

2

What's your use case?

Both are cms tools. Compare their specific features to decide.

3

How important are ratings?

Both are rated 4.4/5.

Key Takeaways

Craft CMS

  • Larger review base (70 reviews)
  • Free tier available
  • Our pick for this comparison

Wagtail

  • Completely free

The Bottom Line

Craft CMS wins this matchup. Our overall CMS pick is WordPress. Our free CMS pick is WordPress. That said, Wagtail is free, hard to beat on price.

Frequently Asked Questions

Is Craft CMS or Wagtail better?

Craft CMS is rated in our evaluation. Craft CMS is freemium and Wagtail is free.

What are Craft CMS and Wagtail used for?

Craft CMS: Empower your creative process with a flexible and customizable content management system.. Wagtail: The leading open-source Python CMS for content management at enterprise scale..

What does Craft CMS cost vs Wagtail?

Craft CMS is freemium (free tier + paid plans). Wagtail is completely free. Visit their websites for detailed pricing.

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