Filmora vs Kapwing: Which is Better in 2026?
Choosing between Filmora and Kapwing comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Filmora
Edit video like a pro with AI-powered tools and creative assets.
Best for you if:
- • AI-powered video editing for all skill levels.
- • Comprehensive suite of editing tools and creative assets.
Kapwing
Browser-based video editor with AI features
Best for you if:
- • Video editing for marketers
- • Templates create videos fast
| At a Glance |  Filmora |  Kapwing |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Video Editing | Video Editing |
Rating | 4.5/5 | 4.3/5 |
Free plan | Yes | Yes |
Choose Filmora or Kapwing?
Choose Filmora if
Edit video like a pro with AI-powered tools and creative assets.
- Easy video editing
- Good for beginners
- Many effects
Choose Kapwing if
Browser-based video editor with AI features
- Browser-based video editing
- AI tools for auto-captions, background removal
- Collaborative editing
- Budget matters (Free vs Free)
| Feature | Filmora | Kapwing |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 1,045 reviews | ★4.3/5 247 reviews |
| Categories | Video EditingAI Video Generation | Video EditingTranscription |
In-Depth Analysis
Filmora
Edit video like a pro with AI-powered tools and creative assets.
Strengths
- +Easy video editing
- +Good for beginners
- +Many effects
- +Fair pricing
- +Templates
Weaknesses
- -Watermark on free
- -Pro features expensive
- -Effects can be cheesy
- -Performance varies
- -Not for professionals
Key features
Kapwing
Browser-based video editor with AI features
Strengths
- +Browser-based video editing
- +AI tools for auto-captions, background removal
- +Collaborative editing
- +Good free tier
- +No download required
Weaknesses
- -Browser performance limitations
- -Pro required for HD export
- -Less powerful than desktop editors
- -Watermark on free videos
- -Large files can be slow
Key features
Pricing: Filmora vs Kapwing
| Plan | Filmora | Kapwing |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $49.99 year Annual | $16 Pro |
| Tier 3 | $79.99 lifetime Perpetual | $50 Business |
| Tier 4 | N/A | Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Filmora pricing and Kapwing pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Filmora
Want the highest-rated option?
Filmora: 4.5/5 (1,045 reviews). Kapwing: 4.3/5 (247 reviews).
Go with: Filmora
Value user reviews?
Filmora: 1,045 reviews (4.5/5). Kapwing: 247 reviews (4.3/5).
Go with: Filmora
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are video editing tools. Compare their specific features to decide.
How important are ratings?
Filmora is rated higher: 4.5/5 vs 4.3/5.
Key Takeaways
Filmora
- Higher user rating: 4.5/5 vs 4.3/5
- Larger review base (1,045 reviews)
- Free tier available
- Our pick for this comparison
Kapwing
- Choose if you want browser-based video editor with AI features
The Bottom Line
Filmora is our pick.
Frequently Asked Questions
Is Filmora or Kapwing better?
Filmora is rated in our evaluation. Both are freemium.
What are Filmora and Kapwing used for?
Filmora: Edit video like a pro with AI-powered tools and creative assets.. Kapwing: Browser-based video editor with AI features.
What does Filmora cost vs Kapwing?
Filmora is freemium (free tier + paid plans). Kapwing is freemium (free tier + paid plans). Visit their websites for detailed pricing.