Follow Up Boss vs Close: Which Should You Choose in 2026?
Choosing between Follow Up Boss and Close comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Follow Up Boss
The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
Best for you if:
- • You need real estate crm features specifically
- • Real estate CRM for lead management and follow-up automation.
- • Integrates calling, texting, and email for unified communication.
Close
CRM for startups and SMBs
Best for you if:
- • You want the higher-rated option (8.4/10 vs 0.0/10)
- • You need crm features specifically
- • CRM built for inside sales
- • Built-in calling and SMS
| At a Glance |  Follow Up Boss |  Close |
|---|---|---|
Price | Paid | Paid |
Best For | Real Estate CRM | CRM |
Rating | —/100 | 84/100 |
| Feature | Follow Up Boss | Close |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Real Estate CRMCRM | CRMSales Engagement |
Understanding the Differences
Both Follow Up Boss and Close solve similar problems, but they approach them differently.Follow Up Boss positions itself as "the real estate team os for managing leads, automating follow-up, and boosting sales." while Closefocuses on "crm for startups and smbs". These differences matter depending on what you're trying to accomplish.
When to Choose Follow Up Boss
Follow Up Boss makes sense if you're looking for a comprehensive paid solution.
When to Choose Close
Close is worth considering if you need a professional-grade tool. Scoring 84/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Close
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Close is built for teams that are leveling up.
We'd pick: Close
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Follow Up Boss is built for organizations like yours.
We'd pick: Follow Up Boss
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Close—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Close higher (84/100). But the community has upvoted Close more (0 votes). Pick your source of truth.
Key Takeaways
What Close Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider Follow Up Boss If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Close (84/100). But the honest answer is that "better" depends on your situation. Close scores higher in our analysis, but Follow Up Boss might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Follow Up Boss or Close better?
Based on our analysis, Close scores higher with 84/100. Follow Up Boss ispaid while Close is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Follow Up Boss to Close easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Follow Up Boss and Close offer free trials?
Most software in this category offers free trials or free tiers. Follow Up Boss is paid with potential trial.Close is paid with potential trial. Visit their websites for current trial offers.