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Follow Up Boss

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The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.

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TL;DR - Follow Up Boss

  • Real estate CRM for lead management and follow-up automation.
  • Integrates calling, texting, and email for unified communication.
  • Offers AI features, reporting, and team collaboration tools.
Pricing: Paid only
Best for: Enterprises & pros
4.6/5 across review platforms

Pros & Cons

Pros

  • Simplified yet powerful system for lead management
  • Excellent reporting capabilities
  • Strong customer support and onboarding
  • Continual innovation and API integrations
  • Easy to use for agents, reducing complexity compared to other CRMs

Cons

  • Calling feature is a paid add-on for the lowest tier plan
  • No free tier available

Ratings Across the Web

4.6(170 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Connect any lead source and websiteCustomize lead distributionOrganize leads with Smart ListsAutomate follow up with Action PlansCall, text and email directly from the platformSync calendar & emailReport on agent & lead source performanceMobile app

Pricing Plans

Free Trial

Grow

$69/month/per user

  • Connect any lead source and website
  • Customize lead distribution
  • Organize leads with Smart Lists
  • Automate follow up with Action Plans
  • Call, text and email directly from FUB
  • Sync your calendar & email
  • Report on agent & lead source performance
  • Mobile app
  • AI features are included (some use data from FUB Calling, a paid add-on)

Pro

$499/month/includes 10 users

  • Everything in Grow, plus:
  • Unlimited calling & texting for all users
  • Team inboxes
  • Call reporting
  • Enhanced support & training
  • Personalized onboarding
  • AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Platform

$1000/month/includes 30 users

  • Everything in Pro, plus:
  • Teams within teams
  • Enhanced onboarding
  • Dedicated Success Manager
  • Priority support
  • AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Grow (Annual)

$58/month/per user

  • Connect any lead source and website
  • Customize lead distribution
  • Organize leads with Smart Lists
  • Automate follow up with Action Plans
  • Call, text and email directly from FUB
  • Sync your calendar & email
  • Report on agent & lead source performance
  • Mobile app
  • AI features are included (some use data from FUB Calling, a paid add-on)

Pro (Annual)

$416/month/includes 10 users

  • Everything in Grow, plus:
  • Unlimited calling & texting for all users
  • Team inboxes
  • Call reporting
  • Enhanced support & training
  • Personalized onboarding
  • AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Platform (Annual)

$833/month/includes 30 users

  • Everything in Pro, plus:
  • Teams within teams
  • Enhanced onboarding
  • Dedicated Success Manager
  • Priority support
  • AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

What is Follow Up Boss?

Editorial review
Follow Up Boss is a comprehensive CRM and lead management platform specifically designed for real estate agents and teams. It acts as a central operating system, allowing users to connect various lead sources, organize contacts with Smart Lists, and automate follow-up processes using Action Plans. The platform integrates communication tools like calling, texting, and email directly within the system, and syncs with calendars and email for a unified workflow. This tool is ideal for individual agents, small teams, and large real estate brokerages looking to streamline their lead management, improve agent accountability, and enhance client engagement. Key benefits include increased efficiency through automation, better lead conversion rates, improved team collaboration, and data-driven insights into agent and lead source performance, ultimately helping real estate professionals achieve massive success and take more market share.

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Follow Up Boss FAQ

What are the differences in AI features across the Grow, Pro, and Platform plans?

The Grow plan includes AI features, but some utilize data from the FUB Calling feature, which is an add-on. The Pro and Platform plans include more advanced AI features such as smart summaries, smart messages, suggested tasks, and predictive lead prioritization.

How does the calling and texting functionality differ between the Grow and Pro plans?

The Grow plan allows users to call, text, and email directly from FUB, with calling being an optional add-on. The Pro plan, however, includes unlimited calling and texting for all users, along with team inboxes and call reporting.

What specific support and onboarding features are included with the Platform plan that are not in the Pro plan?

The Platform plan offers enhanced onboarding, a dedicated Success Manager, and priority support. While the Pro plan includes enhanced support and training with personalized onboarding, it does not provide a dedicated Success Manager or priority support.

Can users on the Grow plan access all AI features without purchasing the FUB Calling add-on?

While AI features are included in the Grow plan, some of them utilize data from the FUB Calling feature. For better AI results and full functionality, adding the FUB Calling feature is recommended.

What is the maximum number of users included in the base price for each plan?

The Grow plan is priced per user. The Pro plan includes 10 users in its base price, and the Platform plan includes 30 users in its base price.

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