Growform vs Paperform: Which is Better in 2026?
Choosing between Growform and Paperform comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Paperform wins this matchup. Hubspot Marketing is our overall Lead Generation pick. Hubspot Marketing is our free Lead Generation pick. Pick Growform if you need lead generation.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Growform
Build high-converting multi-step forms to capture more qualified leads without coding.
Best for you if:
- • You want significantly increases lead conversion rates (up to 2x)
Paperform
Build beautiful, interactive forms that convert and integrate
Best for you if:
- • You want beautiful designs
| At a Glance | Growform | Paperform |
|---|---|---|
Starts at | Custom | $20/month Essentials |
Category | Lead Generation Form Builders | Form Builders No-Code |
Rating | 5.0/5 Capterra 5.0 · G2 5.0 9 reviews | 4.8/5 Capterra 4.8 · G2 4.8 191 reviews |
Free plan | No | No |
Watch out for | Minimum contract values | n/a |
Choose Growform or Paperform?
Choose Growform if
- You want significantly increases lead conversion rates (up to 2x)
- You want no coding required, making it accessible for non-developers
- You work in lead generation, not form builders
Choose Paperform if
- You want beautiful designs
- You want e-commerce built-in
- You work in form builders, not lead generation
In-Depth Analysis
Growform
Build high-converting multi-step forms to capture more qualified leads without coding.
Watch out
Minimum contract values
Strengths
- Pro: Significantly increases lead conversion rates (up to 2x)
- Pro: No coding required, making it accessible for non-developers
- Pro: Extensive customization options to match brand aesthetics
- Pro: Robust integration capabilities with popular marketing tools
- Pro: Reliable and fast performance with global hosting infrastructure
Weaknesses
- Con: No free tier, only a 14-day free trial
- Con: Advanced features like A/B testing and analytics are listed as 'upcoming'
- Con: Pricing details are not explicitly listed on the pricing page, requiring contact for comparison
Key features
Paperform
Build beautiful, interactive forms that convert and integrate
Paperform's pricing is fair, especially for the Essentials tier at $20/month, offering unlimited forms and payments.
Strengths
- Pro: Beautiful designs
- Pro: E-commerce built-in
- Pro: Versatile
Weaknesses
- Con: No free tier
Key features
Pricing: Growform vs Paperform
| Plan | Growform | Paperform |
|---|---|---|
| Tier 1 | Contact us Enterprise | $20 month Essentials |
| Tier 2 | N/A | $40 month Pro |
Pricing verified from each vendor's public pricing page. Compare in detail on Growform pricing and Paperform pricing.
Key Takeaways
Paperform
- Larger review base (191 reviews)
- Our pick for this comparison
Growform
- Better fit for lead generation
The Bottom Line
Paperform wins this matchup. Hubspot Marketing is our overall Lead Generation pick. Hubspot Marketing is our free Lead Generation pick.
Frequently Asked Questions
Is Growform or Paperform better in 2026?
Paperform wins this matchup. Hubspot Marketing is our overall Lead Generation pick. Hubspot Marketing is our free Lead Generation pick. Pick Growform for lead generation workflows (main strength: significantly increases lead conversion rates (up to 2x)). Pick Paperform for form builders workflows (main strength: beautiful designs).
What are Growform and Paperform used for?
Growform: Build high-converting multi-step forms to capture more qualified leads without coding. Paperform: Build beautiful, interactive forms that convert and integrate.
What does Growform cost vs Paperform?
Growform pricing is on their site. Paperform's paid plans start at $20/month (Essentials).
What's the main difference between Growform and Paperform?
Growform's main strength: significantly increases lead conversion rates (up to 2x). Paperform's main strength: beautiful designs.