Hubspot Service vs Qualtrics: Which Should You Choose in 2026?
Choosing between Hubspot Service and Qualtrics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hubspot Service
Customer service by HubSpot
Best for you if:
- • You want to try before committing
- • You need productivity features specifically
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Best for you if:
- • You need analytics features specifically
| At a Glance |  Qualtrics | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Productivity | Analytics |
Rating | —/100 | —/100 |
| Feature | Hubspot Service | Qualtrics |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | ★★★★★3.4 |
| Total Reviews | 0 | 0 |
| Community Upvotes | 142 | 355 |
| Categories | ProductivityCustomer Support | AnalyticsHR & Recruiting |
Understanding the Differences
Both Hubspot Service and Qualtrics solve similar problems, but they approach them differently.Hubspot Service positions itself as "customer service by hubspot" while Qualtricsfocuses on "the leading experience management (xm) software, amplified with trusted ai to drive business growth.". These differences matter depending on what you're trying to accomplish.
When to Choose Hubspot Service
Hubspot Service makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Qualtrics
Qualtrics is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Hubspot Service lets you get started without pulling out your credit card.
We'd pick: Hubspot Service
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Qualtrics is built for teams that are leveling up.
We'd pick: Qualtrics
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Qualtrics takes enterprise seriously.
We'd pick: Qualtrics
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Hubspot Service, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Hubspot Service higher (/100). But the community has upvoted Qualtrics more (355 votes). Pick your source of truth.
Key Takeaways
What Hubspot Service Does Better
- Our recommendation for most use cases
Consider Qualtrics If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Hubspot Service. But the honest answer is that "better" depends on your situation. Hubspot Service scores higher in our analysis, but Qualtrics might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Hubspot Service or Qualtrics better?
Based on our analysis, Hubspot Service scores higher with high/100. Hubspot Service isfreemium while Qualtrics is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Hubspot Service to Qualtrics easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Hubspot Service and Qualtrics offer free trials?
Most software in this category offers free trials or free tiers. Hubspot Service is freemium with a free tier.Qualtrics is paid with potential trial. Visit their websites for current trial offers.