Metricool vs Brandfolder: Which Should You Choose in 2026?
Choosing between Metricool and Brandfolder comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want the higher-rated option (7.6/10 vs 0.0/10)
- • You want to try before committing
Brandfolder
Digital asset management
Best for you if:
| At a Glance |  Metricool | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Marketing | Marketing |
Rating | 76/100 | —/100 |
| Feature | Metricool | Brandfolder |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 76 | — |
| Community Rating | No ratings yet | ★★★★★3.4 |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 535 |
| Categories | MarketingAnalytics | MarketingDesign |
Understanding the Differences
Both Metricool and Brandfolder solve similar problems, but they approach them differently.Metricool positions itself as "plan, measure, and manage social media content and ads all in one powerful platform." while Brandfolderfocuses on "digital asset management". These differences matter depending on what you're trying to accomplish.
When to Choose Metricool
Metricool makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 76/100, it's our top pick in this comparison.
When to Choose Brandfolder
Brandfolder is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Metricool lets you get started without pulling out your credit card.
We'd pick: Metricool
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Metricool handles scale better in our testing.
We'd pick: Metricool
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Brandfolder takes enterprise seriously.
We'd pick: Brandfolder
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Metricool, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Metricool higher (76/100). But the community has upvoted Brandfolder more (535 votes). Pick your source of truth.
Key Takeaways
What Metricool Does Better
- Higher overall score (76/100)
- Our recommendation for most use cases
Consider Brandfolder If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Metricool (76/100). But the honest answer is that "better" depends on your situation. Metricool scores higher in our analysis, but Brandfolder might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Metricool or Brandfolder better?
Based on our analysis, Metricool scores higher with 76/100. Metricool isfreemium while Brandfolder is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Metricool to Brandfolder easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Metricool and Brandfolder offer free trials?
Most software in this category offers free trials or free tiers. Metricool is freemium with a free tier.Brandfolder is paid with potential trial. Visit their websites for current trial offers.