Sendbird vs Kustomer: Which Should You Choose in 2026?
Choosing between Sendbird and Kustomer comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Sendbird
Chat and messaging API for apps
Best for you if:
- • You want the higher-rated option (8.5/10 vs 8.3/10)
- • You want to try before committing
- • You need api tools features specifically
- • Sendbird is a chat and messaging API for apps and websites
- • It provides in-app chat, voice, and video with moderation tools
Kustomer
Customer service CRM platform
Best for you if:
- • You need customer success features specifically
- • Kustomer is a customer service CRM platform with omnichannel support
- • It unifies customer conversations across channels with AI-powered automation
| At a Glance |  Kustomer | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | API Tools | Customer Success |
Rating | 85/100 | 83/100 |
| Feature | Sendbird | Kustomer |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 85 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | API ToolsLow-Code Backend | Customer SuccessLive Chat |
Understanding the Differences
Both Sendbird and Kustomer solve similar problems, but they approach them differently.Sendbird positions itself as "chat and messaging api for apps" while Kustomerfocuses on "customer service crm platform". These differences matter depending on what you're trying to accomplish.
When to Choose Sendbird
Sendbird makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 85/100, it's our top pick in this comparison.
When to Choose Kustomer
Kustomer is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Sendbird lets you get started without pulling out your credit card.
We'd pick: Sendbird
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Sendbird handles scale better in our testing.
We'd pick: Sendbird
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Kustomer takes enterprise seriously.
We'd pick: Kustomer
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Sendbird, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Sendbird higher (85/100). But the community has upvoted Kustomer more (0 votes). Pick your source of truth.
Key Takeaways
What Sendbird Does Better
- Higher overall score (85/100)
- Our recommendation for most use cases
Consider Kustomer If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Sendbird (85/100). But the honest answer is that "better" depends on your situation. Sendbird scores higher in our analysis, but Kustomer might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Sendbird or Kustomer better?
Based on our analysis, Sendbird scores higher with 85/100. Sendbird isfreemium while Kustomer is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Sendbird to Kustomer easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Sendbird and Kustomer offer free trials?
Most software in this category offers free trials or free tiers. Sendbird is freemium with a free tier.Kustomer is paid with potential trial. Visit their websites for current trial offers.